An exciting new opportunity has arisen to join the BEF as it implements its framework aligned to Sport Englands vision to transform lives and communities through sport and physical activity.

We are looking for an experienced and enthusiastic Senior Insight and Research Manager to join our Participation & Development team.

This will be a pivotal role in the organisation working with the Relationship team and our Member Bodies and wider partners in the sector to put insight and research at the forefront of everything we do to grow equestrian sport. Reporting to the Head of Participation & Development, the successful candidate will be instrumental in developing robust information capture systems, to support greater sector understanding across the board. The successful candidate will work collaboratively with peer organisations and BEF Member Bodies to enable more informed decision making; allowing us to constantly evolve our approach so collectively we can adapt to the needs of our communities.

Demonstrating excellent market research and data analysis capabilities, you will be a skilled senior Insight Manager with the ability to compellingly make the case for the role of equestrian in meeting some of the societys biggest challenges, such as tackling inactivity and loneliness, as well as mental health and wellbeing. An excellent problem solver and solution orientated individual, you will be creative in your approach and will provide fit-for purpose insight solutions to senior stakeholders within our industry. You will be confident in, and have demonstrable experience of, managing complex research projects with multiple internal and external stakeholders.

Purpose of the role

You Will

Deliver high quality insights through management of the BEFs research and data collection programme to benefit decision-making, to support strong data capture and analysis across the sector and developing participation in equestrianism

Be the BEFs champion for data- and research-driven insight and market understanding, sharing that knowledge with the BEFs stakeholders to further enhance the collective knowledge of the sector

Create effective measurement systems to accurately evaluate programmes and develop a culture of learning across BEF and our Member Bodies

Use effective evidence to inform decision-making across the BEF, reporting back to funders and helping to create business cases for future investment

Instil a culture of learning and best practice for data collection and insight development across the BEF and Member Bodies

Main Activities And Responsibilities

Creating a measurement, evaluation and learning culture that helps build narratives of the impact of BEFs activities on driving participation growth.

Collecting Data And Providing Commentary To Tell The Story Of Our Impact And Influence, As Aligned To BEFs Participation KPIs, Including

oMeasuring the performance of BEF and key delivery partners, adapting and enhancing our data collection processes, where appropriate

oDelivering an insight programme that informs decision-making at all levels of the BEF.

Managing and maintaining effective control of the insight budget, delivering a high quality and cost-effective service

Collaborating with BEF Member Organisations, and Relationship Team, to develop the BEFs understanding of the equestrian market in terms of current and future supply and demand.

Devise models for accurately determining the different categories of people that benefit from equestrian activity, in particular:

oUtilise robust data to determine the behaviours and changes in behaviour – of each market segment.

oMeasure the change in the market in response to BEFs activities.

Working with the Relationship team, ensure ongoing collaboration across Member Bodies to share best practice and relevant insights across the federation.

Work with partners and external agencies where necessary to deliver the insight and measurement activities, including liaison with Member Bodies.

Work with colleagues across the Federation to ensure that effective and timely insight is delivered, a healthy culture of learning is created, and decision-making is effectively supported.

Ensure that feedback is sought from internal and external partners to continuously improve service delivery, with a focus on quality.


What you need to succeed

Significant experience in market research, either qualitative or quantitative, (preferably experience of both)

Ability to analyse complex datasets and qualitative feedback, identifying trends and making clear recommendations

Proven track record of data visualisation and knowledge of software like PowerIB or Tableau

Extensive knowledge of Excel

Client-side experience of providing fit-for-purpose insight solutions to senior stakeholders within a business

Strong attention to detail

Competent problem solver with strong analytical skills

Excellent organisational skills; the ability to manage multiple projects, prioritise and meet deadlines.

Strong computer skills, including MS Office and research/survey software

Being flexible, proactively takes ownership and responsibility for workload, delivery and outputs

Comfortable in a small office team environment, willing to deliver activities as well as lead.

Minimal supervision required to ensure that work meets a high standard

Collaborative team player with an open and consultative style and optimistic can do approach.

Strong emotional intelligence and interpersonal skills with the ability to build trust and confidence across diverse audiences and form strategic relationships with key stakeholders.


Knowledge of SPSS or creating data analysis queries through other software, programming languages

Knowledge of the equestrian industry

Understanding of sport and physical activity landscape, including the role of National Governing Bodies and funders

Knowledge of Equestrian landscape

British Equestrian is committed to becoming a more diverse and inclusive organisation to bring new and different perspectives to our work. So that we can more closely reflect UK society, we particularly encourage applications from individuals within groups which are currently underrepresented within our organisation and include candidates from ethnically diverse communities, candidates with a disability, candidates from the LBTQ community or from under served communities.

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