At City Football Group, making moments matter is a part of our DNA. Recognising and developing the best talent allows us to achieve success in the right way.Driven by a passion for our winning culture, you will help deliver on our shared goals of sustainability through a uniquely global yet local community environment.

As a Senior Partnership Sales Manager-EMEA. You will be responsible for driving the acquisition of regional, pan regional and global partners for City Football Group properties from EMEA,in order to underpin continual revenue growth from the region with best-in-class partners who grow our respective club brands.

This role will lead group sales activities across EMEA to achieve stretching sales targets whilst working closely with the Head of Partnership Sales EMEA and the global CFM sales network to support global success.

Role specific accountabilities: 

Meet and exceed monthly/yearly set sales targets through the recruitment of high-value new partnerships.

Maintain a constant strong pipeline of prospects, forecasting for continuous deal delivery each season and in advance of the upcoming season.

Oversee and participate in contract negotiation. Lead on or assist in closing partner negotiations at the CXO level, providing commercial, product, and legal/contract information as necessary and as part of due diligence exercises to ensure the viability of deals. Travel to meet prospective partners within the EMEA region as required.  

Stakeholder Management. Develop and maintain a relationship of trust and respect with key internal stakeholders, including the Finance, Operations and Legal teams, to ensure effective and efficient delivery of partner acquisitions. Develop relationships across all commercial functions within CFG, working to ensure collaboration across groups in the delivery of solutions that benefit all of CFG.

Reporting and Data analysis. Work closely with the Business Intelligence team and all other appropriate teams to ensure you have the right data/insights to make informed investment/marketing/partner decisions. High proficiency in CRM and company process organisational skills delivering consistent and relevant reporting and abiding by company policy and processes and delivering these to the highest standard.  

Help to create and deliver polished and compelling presentations to partners, representing the CFG brand in a way that befits its ambition and class. Work closely with the Design team to ensure presentations and proposals meet the required standards.

Role specific knowledge, skills and experience: Essential: 

  • High-Level Education (UK University 2:1 equivalent or higher) 
  • Proven track record of representing premium rights holders to deliver material revenue growth, year on year. 
  • Fluent in English (speaking & writing) 
  • Familiarity with European, Middle East & African regional landscapes, culture and business practices. 
  • Self-sufficient and proactive. 
  • Sophisticated presentation skills in order to articulate the CFG story and CFM commercial platform to partners and prospects. 
  • Creative approach to sales and persistent determination through the sales cycle. 
  • Flexible and comfortable in a fast-paced working environment and hours 
  • Broad commercial acumen. 
  • Familiarity with sports sponsorship contracts and effective partnership programmes. 
  • Competent in CRM tools, including Salesforce 
  • High-level skills in all aspects of sales prospecting and contract negotiations 


  • Sound knowledge of the global and regional/local football sports landscape. 
  • Experience in a rights-holder/club environment 
  • Competent in standard Microsoft Programmes (Excel, PowerPoint etc.) 

City Football Group promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview.Employment is subject to the provision of proof of eligibility to work in the UK.Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.

Apply back to Jobs listings