About the job

The Premier League’s digital media channels perform a vital role in helping grow the global reach of our competition, increasing engagement among football fans while supporting our member Clubs, broadcast licensees and commercial partners.

This exciting new role in our digital media team will lead on content strategy and planning across the Premier League’s digital media output on owned and operated channels.

This role will work closely with the Head of Content and Content Delivery team and Premier League Productions’ Digital & Creative team along with external agencies to lead and support on the timely delivery of the content calendar and narrative throughout the year, ensuring that major moments are recognised and delivered with excellence, alongside high quality business as usual output.

This role will also work collaboratively with the Premier League’s Communications, Marketing and Commercial teams on the planning and delivery of key milestones for the wider business to ensure coordinated narrative and optimised engagement.

The ideal candidate will have a content and/or marketing background, and experience of agency management. The right candidate will have an excellent awareness of what the Premier League does both on and off the field, exceptional editorial judgment, meticulous attention to detail and a strong background in digital video content production.

The Role

In this important new role, you will be responsible for content strategy and planning across the Premier League’s digital media output on owned and operated channels.

This role is critical to the delivery of the Premier League’s digital media business and involves, but is not limited to, the following duties:

  • Content planning and governance to ensure content output is maximised across all Premier League owned and operated channels, and of the level, quality and creativity that befits the Premier League
  • Lead the management of the content plan and deliverables for the year, including cross-business deliverables such as campaigns, branded content and editorial milestones
  • To take a lead role in driving forward new projects and campaigns, and new ways of working, including cross-business deliverables and collaboration
  • Act as a key point of contact for the Premier League’s communications, marketing and commercial teams, ensuring that wider business needs are well executed and delivered across the Premier League’s digital media output and channels
  • To provide clear direction, editorial guidance, quality control and analysis and insight across the Premier League’s digital teams, and across ongoing and newly commissioned projects
  • Support the day to day management of the Premier League’s external content agencies, including Premier League Productions
  • Lead on research of new content and creative concepts, including conducting regular audits of output and content gap analyses to identify new opportunities
  • Play a key role in ideating, pitching, packaging, and delivering innovative and informative, cross-platform content ideas
  • Maintain a thorough knowledge of industry trends and innovation, creating effective networks to the long-term benefit of the Premier League
  • Collaborate with broader digital media team on creation of concepts and content publishing plans while evaluating ideal audience consumption and making data-driven decisions
  • Support in the management of the extended content and production team
  • Proactively suggesting editorial contributions and potential commissions that support our wider digital objectives

Requirements for the role

  • Considerable professional experience in digital content strategy development and planning, at agency, production company, or related role
  • Demonstrable passion for creating content to the appropriate audience, and knowledge of those subjects which inform, educate & entertain the audience
  • Specific experience in a planning or coordination role, including agency management, and managing multiple workstreams efficiently with clear deliverables
  • Familiarity with traditional and digital marketing channels, content marketing and distribution platforms and consumer analytics
  • Understanding and appreciation of communications and brand
  • Experience of brand messaging, tone of voice, and content alignment
  • Understanding of SEO, information architecture and usability best practices
  • Ability and experience of leading and supporting a team of editors, writers, designers, and producers to deliver stories to drive business goals
  • Strong creative eye, including an appreciation of brand and creative, to deliver a clear editorial vision for the lifecycle of content across multiple platforms
  • Strong organisational skills with the ability to schedule and prioritise multiple work streams effectively
  • Understanding of rights frameworks, copyright and their implications for creating multimedia content
  • A motivated, proactive and ambitious individual with exceptional communication skills
  • Collaborative and open-minded team player with the confidence to deal with senior internal and external figures
  • Excellent and adaptable writing ability
  • Meticulous attention to detail
  • Ability to demonstrate creative vision and identify innovative solutions

Our commitment to safeguarding includes implementing robust safer recruitment procedures to assess the suitability of individuals applying for roles that involve work with children and adults who are or may be at risk of harm. To apply please visit our careers page and apply with your CV and a cover letter. The closing date for applications is Sunday 1 October 2023.

The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.

We will remove barriers that prospective candidates might face at any stage of our recruitment process. If you have a disability and would like the advert in an alternative format, or would like to talk about how we can adjust the interview process to best support you, please contact people@premierleague.com

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