Purpose

  • Responsible for Advertising of the adidas brand in the Netherlands and Belgium.
  • Responsible for Public Relations of the adidas brand in the Netherlands and Belgium.
  • Responsible for Partnership Publishing incl. content creation of the adidas brand in the Netherlands and Belgium.
  • Primary spokesperson for adidas in the Netherlands and Belgium.

Key Responsibilities

  • Manage the advertising strategy and roll-out, in alignment with global direction.
  • Manage the PR strategy and roll-out incl. a pro-active relationship with key media and influencers.
  • Manage the Partner Publishing strategy and roll-out incl. a pro-active relationship with key partners.
  • Manage the reputation of the brand incl. crisis communications.
  • Manage the relationship with relevant internal stakeholders i.e. Global and European Brand Communications teams, other Benelux Brand Activation functions (Sports Marketing and Omnichannel Activation), Sales and Finance.
  • Manage the agency and supplier network.
  • Manage the Brand Communications budget.
  • Manage the team.

Key Relationships

  • Internal: Global and European Brand Communications teams, other Benelux Brand Activation functions (Sports Marketing and Omnichannel Activation), Sales and Finance.
  • External: Media, influencers, creative agencies, media agencies, production agencies, PR agencies and (indirect) Sports Marketing partners.

Knowledge Skills And Abilities

  • Proven outstanding communication skills, both verbally and in writing
  • Proven relationship management skills, internally and externally
  • Solid understanding of Microsoft Office related programs
  • English (fluent, verbally and in writing)
  • Dutch (fluent, verbally and in writing)
  • French is beneficial
  • Driving license

Requisite Education And Experience / Minimum Qualifications

  • Degree in Business Studies and/or Marketing or equivalent, preferably with a focus in Marketing; alternatively, equivalent combination of education and related working experience in the field of Brand Communications
  • At least 5 years working experience, preferably in (Brand) PR and/or Communications in a consumer-focused industry 
  • Experience as company spokesperson incl. crisis communication


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