About the job


At Manchester United we aim to be the best on and off the pitch – and the quality of our behind-the-scenes team sets us apart from the competition.

Our people are as committed to the success of the company as the players are to winning trophies. We offer a unique and exciting working environment, excellent training, with recognition and rewards for the part each individual plays.

The Purpose

Our high-performing Partnerships team design, develop and implement partnership strategies and campaigns to help grow our Partners’ businesses, whilst driving the Club’s commercial strategy. We sustain strong relationships with some of the world’s leading and most exciting brands, and consistently deliver measurable business value for our Partners.

This role will lead one of the Club’s Principal Partner relationships with a focus on strategic, well-defined goals to ensure measurable success and a long-term, mutually valuable relationship.

The Role

  • Overall accountability for maintaining the relationship with a key Principal Partner, focusing on strategy, rights optimisation, innovation, and operational excellence.
  • Provide strategic insight into your Partner’s business goals, results and markets, sharing this information with your team and at an executive level.
  • Optimise and leverage the Partnership, setting and implementing the mutually agreed local and global strategy, driving return on investment in order to support business growth.
  • Drive, steer and implement seasonal global and local marketing plans which deliver towards the overall strategic plan.
  • Provide expertise across the brand marketing and digital marketing landscape.
  • Monitor and review industry dynamics, utilising key insights to shape strategies.
  • Work with teams across the club to develop and deliver innovative ideas and concepts.
  • Becoming a Manchester United ‘expert’, you will build and share your knowledge of our brand, marketing channels and fan base, becoming the first port of call for both internal and external stakeholders.
  • Ability to manage, develop and motivate internal and external teams.
  • Effectively manage and implement budgets.

The Person

  • Proven experience (10+ years) of being responsible for client/partner relationships within the sports industry.
  • Strategic account management capability.
  • Strong project management skills.
  • Strong conceptual understanding of brand building.
  • Experience of digital marketing and media industries.
  • Strong market and industry awareness.
  • Commercial based skill and mindset in order to maximise potential and achieve success for the Partnership.
  • Comprehensive stakeholder management skills and demonstrative experience of influencing at varying levels.
  • Extensive reporting capability with the ability to use data to influence and drive judgment making.
  • Self-motivated and positive with a genuine passion for making things happen.
  • Agile with a desire to learn continuously, adapt and evolve in a constantly shifting environment.
  • Resolute and a good problem solver.
  • Ability to lead and inspire a team creating a future-forward culture of inclusion, collaboration, and excellence.
  • Driven to succeed and deliver against expectations.
  • Excellent presentation and communication skills.
  • Aware of and able to manage risk.

*Please note this advert will close on Monday 6th June 2022

MUFC Limited is an Equal Opportunities Employer and recognises the importance of safeguarding children and adults at risk in our workplace.

It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles.

MUFC positively welcomes and seeks to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment. We encourage applications from all candidates regardless of age, race, gender, gender identity, gender expression, religion, sexual orientation, disability, or nationality.

If you require any reasonable adjustments to support your application and perform at your best, please do not hesitate to contact to make a request; we are here to help.

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