As a Product Marketing Manager, Customer Data platform, you will successfully lead and run the SalesForce Data Cloud/CDP implementation project for the IOC, gathering business requirements and use cases to inform solution design, tracking milestones, driving partner delivery, and engaging and updating relevant stakeholders to get to the desired outcomes.

Main responsibilities

Delivery of current MVP implementation phase of SalesForce Data Cloud

  • Working with the key stakeholders and partners, contribute to the successful implementation of the SalesForce Data Cloud at the IOC to planned budget and expected outcomes:
  • Be the Data Cloud Champion at the IOC, working to the highest design standards and leading practices
  • Ensure data is transferred correctly and securely – have knowledge of how to transform any data (if required) from the source system before it reaches the CDP
  • Help manage project resources and workstreams
  • Track, manage and escalate project risks, where required
  • Report to stakeholders
  • Ensure full training and adoption of Data Cloud among end users by go-live
  • Manage gaining relevant stakeholder/leadership sign-offs on any changes

Devise and lead Phase 2 and future implementations to meet business needs

  • Working with the key stakeholders and partners, plan Phase 2 and future iterations of the SalesForce Data Cloud implementation including finalising scope, identifying new data streams, prioritising use cases and system integrations to meet business needs, developing a robust and achievable timing plan, managing full legal compliance, and developing a resourcing plan. Ensure as seamless as possible delivery of iterations.
  • Optimise the IOC’s investment in SalesForce products and services, ensuring maximum use by the team of the enablement resources.
  • Develop a business case and plan with a robust recommendation on in-house and outsourced resourcing, the use of Data Cloud features including AI/models, personalisation.
  • Put in place a suite of success measures and deliver to those desired outcomes.

Our requirements

  • Excellent communication skills
  • English or French fluency, with excellent writing and speaking of the other language.
  • Excellent command of the IOC’s corporate tools and ability to follow the internal user rules (Outlook, Excel, PowerPoint, Smartsheet etc.).
  • Excellent command of project management and team collaboration software (Miro, Slack, Asana etc.)
  • An expert in Cloud Computing.
  • Ideally a SalesForce Data Cloud expert with experience of managing the implementation of Data Cloud, working with marketing, data and tech teams. Extensive training will be available on Data Cloud.
  • A deep technical expert in the design, development and testing of a CDP including technical integrations (eg Mulesoft).
  • A deep technical understanding of SalesForce Marketing Cloud.
  • A deep technical expert on data models, how and where data is stored and used.
  • Strong experience in building data, marketing and technical requirements
  • Understands how a CDP fits into the business landscape and meets marketing’s needs.
  • Ability to consult within the IOC and with partners to get to the best approach and results.
  • Experienced working with legal/compliance teams to ensure their project meets regulatory requirements, proactively seeking compliance of the product’s data collection and Data Cloud execution.
  • Extensive experience of overseeing the delivery of projects.
  • Deep understanding of data and performance-led marketing campaigns, customer segmentation, journey planning and mapping, performance analytics.
  • Leader in change and risk management.

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