The Football Association have an exciting opportunity for a Player Relations Lead working with our England Senior Men’s players.

Protect and grow The FA’s commercial and marketing interests and ensure The FA builds and maintains excellent relationships with the England Senior Men’s and Women’s Teams. Driving robust and innovative delivery of The FA’s Commercial, Media and Marketing strategy.

About The Team

Working within our broader commercial team who across all levels of the game, from grassroots right up to the England team, find and work with the right commercial partners to help fund the game. We sell our broadcast rights, engage sponsors and manage the retail parts of our business and the tours of Wembley Stadium so we can maximise the FA’s revenue, both at home and internationally.

What will you be doing?

Player Management & Activity 

  • Maintain and develop The FA’s relationship with the England Senior Men’s players, their representatives, and families.
  • Ensure consistency, alignment and high standards with the senior men’s and women’s teams across commercial and marketing usage, ‘Friends & Family’ support, out-of-camp engagement, reporting and financing
    • Proactively communicate on FA commercial and marketing requirements
    • Represent players in commercial and marketing planning to align activity and ensure player support
    • Manage scheduling and approvals with players and their representatives
    • Manage communications with player representatives to ensure both parties commercial agreements are respected
  • To provide a safe and practical travel programme for the players’ friends & family that offers the best available accommodation options and ensures the group have an enjoyable experience whilst supporting the team on their journey through each major tournament finals.

England Senior Men’s Team

  • Act as the conduit between The FA and the players.
  • Represent commercial/marketing in the MDT (multi-disciplinary team) performance meetings for the England Men’s Team ahead of each international camp and major tournament finals.
  • Continue to oversee all the England Senior Men’s Player, Manager and technical staff commercial/marketing obligations.

Commercial Responsibilities

  • Liaise with commercial, marketing and Club Wembley to plan and deliver appearances including approvals
  • Support The FA in the delivery of Commercial Partnerships, managing player access and adding value to partners marketing plans
  • Work collaboratively with the Sales team to offer insights for commercial opportunities, potential new partners and to align activity and ensure player support
  • Work closely with the Technical Team (Technical director, manager, coaching, physical performance) at St. George’s Park to capitalise on commercial and performance opportunities for existing & potential partners.
  • Leverage relationships, knowledge & processes with the commercial and marketing team to explore and consider new markets (sponsorship, licensing & digital media) for commercial growth with the ultimate objective, to increase revenue to support growth and participation across all formats in grass roots football.
  • Support Commercial Director and FA organization on players committee contractual matters, including implementation of new contracts, relationships with PFA, etc.
  • Support the communications team to deliver media commitments across key dates: England media day, press conferences and post-match interviews.

Former-England Players (Legends)

  • Manage the relationships to deliver against commercial, marketing and wider FA requirements for Legends
  • Seek new Legends to support commercial, marketing and Club Wembley.
  • Develop a new fee structure to reflect the market and to ensure partners receive ‘value’
  • Executes additional tasks as required in order to meet FA Group changing priorities.
  • Comply with all company policies and procedures to ensure the highest standards of health, safety and wellbeing can be maintained.
  • As part of The FA’s commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.

What are we looking for?

Essential for the role:

  • Existing relationships with professional athletes. Football preferred.
  • Strong communication and people skills.
  • Experience operating in a team environment
  • Strong commercial focus, flexible and target driven.
  • Experience of negotiating and concluding deals.

Beneficial to have:

  • Educated to degree level or equivalent.
  • Experience of working in a commercial role in the sports industry.
  • A good understanding of the sports marketplace particularly football.

What’s in it for you?

We are committed to ensuring everyone can flourish in their roles, in order to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George’s Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.

We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:

  • Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season encouraging you to connect and learn with your colleagues and look after your mental health and wellbeing.
  • Free, nutritious lunches, at Wembley Stadium and St. George’s Park.
  • Free private medical cover.
  • A contributory pension scheme.
  • An additional Thank You days leave, volunteering days as well as 25 days annual leave.
  • A hybrid working model offering flexibility on where you work.


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