The Director of Marketing – Ticketing will work with the Chief Marketing Officer.
Job Duties
- Assist CMO with developing, planning, implementing, analyzing, managing, and budgeting current and new marketing programs & initiatives to generate ticket sales revenue and engagement.
- Work closely with Corporate Sponsorship Senior Staff to effectively market sponsorship campaigns, and identify target markets, and corporate partners throughout the season.
- Develop and help execute strategic marketing to extend brand awareness, build customer engagement, and generate/meet revenue goals.
- Contribute to the formulation and implementation of season’s marketing plan and the development of goals and objectives.
- Assist in developing and executing all sponsorship marketing plans, creating collateral, including but not limited to marketing rights, in-game and in-market activation, hospitality, and special events.
- Management of copy and creative to supplement the above through TV, radio, print, website, outdoor, email, team collateral, digital, social and incremental bater with advertising mediums in the market.
- Act as the liaison between all internal Mavs departments on sponsorship opportunities and help execute contractual marketing assets received by Mavs Partners, but not limited to legal guidelines on player usage.
- Maintain detailed planning records, utilizing project management, recap, creative and traffic tools.
- Manage relationships with key partners/vendors to effectively market team inventory.
- Negotiate barter/promotional agreements with major media outlets including outdoor, print, digital, etc to further support or enhance team programs.
- Work closely with and build relationships with NBA on team and league level, sharing and creating best practices across the league.
- Create and manage Digital Marketing calendar and track all marketing assets internally and externally.
- Manage and drive digital marketing. Plan, execute and measure results to drive revenue and engagement for team. Evaluate emerging technologies while recognizing new and creative growth strategies.
- Digital Marketing – provide support to Digital Marketing Staff (email marketing, web, and social) to create and expand digital marketing efforts, while providing thought leadership and perspective for adoption.
- Game Operations – generate new ideas, manage and execute marketing ticket sales needs for in game presentation, theme nights, group nights, and fan engagement opportunities.
- Merchandise – provide support to Director of Merchandise on marketing of team merchandise objectives. Managing and creating marketing programs and initiatives to generate sales revenue.
- Street Team Marketing – manage and research events for street team grassroots marketing events. Managing and creating collateral to promote ticket sales and Mavs initiatives, managing budgets, negotiating booth space, etc.
- Perform other duties as assigned.
Requirements
- 6+ years of sports and/or entertainment industry experience required
- Bachelor’s degree in Marketing, Advertising, Business or related field from a four-year college or university
- Proven ability to lead through influence, flexibility, and diplomacy
- Demonstrate knowledge of the principles, practices, and terminology of advertising, marketing, and public relations programs
- A strategist capable of implementing long and short term integrated marketing plans
- Experience working with and influencing senior leaders and business partners by providing guidance and direction on marketing objectives
- Organized, energetic individual capable of working effectively in high-pressure, fast-paced environment
- Critical thinker and self-starter willing to work proactively to identify key business priorities and work across teams to implement solutions
- Strong organized skills, written & oral communication skills, team-oriented
- Ability to multi-task and prioritize workload
- Proficient with Microsoft Suite
- Ability to work evening, weekend, and holiday hours (as required by the NBA season)
- Vaccinated
Preferred Qualifications
- Knowledge of the Dallas market
The Dallas Mavericks provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.