Our Organisation

The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.

The FA oversees England international teams across men’s, women’s, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, Barclays FA Women’s Super League, FA Women’s Championship, and Vitality Women’s FA Cup, and the world-class facilities of Wembley Stadium and St. George’s Park, all with a purpose to Unite the Game and Inspire the Nation.

90 minutes to change our world

The Role

The FA is seeking a talented individual to own and define the customer value proposition and monetisation strategy across its traditional and emerging digital platforms.

Key Accountabilities

Own and define the vision and strategy, including customer value proposition and monetisation strategy for our digital fan entertainment platform for multiple distribution channels including but not limited to:

Traditional digital

  • Evaluate and develop vision and roadmap for traditional digital platforms, including owned and operated web properties, mobile app, and social media channels


  • Take responsibility for the overall strategic roadmap, including product development, distribution, and monetisation proposition of an FA OTT platform
  • Partner with the Head of Media Rights and Production to optimise FA media rights and distribution partnerships
  • Partner with the content development team within the Marketing function to leverage content from original productions and archived content


  • Lead on the development and execution of The FA’s e-sports strategy, including all current e-Sports activity and the development of a potential eFA Cup product

Metaverse / Web 3

  • Lead the assessment, business case development and execution of metaverse opportunities including multiparty systems to extended reality

Consumer Data Strategy

  • Provide leadership and contribute to the process of bringing together fan data, participant data, and purchaser data from multiple sources to provide a single customer view and allow The FA to better serve its stakeholders

Operational Management

  • Drive an innovation agenda to unlock incremental revenue opportunities
  • Work with broadcast, content, insight and marketing teams on FA reserved rights – exploiting these rights and building out an engagement platform for driving global audiences to consume FA published content
  • Oversee procurement of production partners and development of the content offering
  • Secure maximum revenue from ancillary rights, such as archive and audio
  • Grow digitalisation and exploitation of The FA’s archived content library
  • Understand key industry and consumer trends that will influence the sector in the future, across technology, platform, production and distribution
  • Multi-million pound budget management
  • Lead annual business planning for digital, and contribute to the broader commercial plans
  • Lead and coach a team to further develop and build capability within the division and broader business
  • Execute additional tasks as required in order to meet FA Group changing priorities.
  • Comply with all company policies and procedures to ensure the highest standards of health, safety and wellbeing can be maintained.

What we are looking for

  • Digital savvy with knowledge and comfort of the evolving landscape
  • Strong organizational and project management skills with the ability to multi-task several time-sensitive projects simultaneously
  • High level of commercial awareness with the ability to identify wider opportunities which can maximise revenue
  • Expert negotiator and problem solver
  • Strong written and communication skills with the ability to work effectively in partnerships both internally and externally
  • Deep level of curiosity with a growth mindset
  • Experience of building and managing a team

What we can offer you

  • An exciting and challenging role within a changing, dynamic and world-renowned sports organisation.
  • Attractive benefits and a competitive salary.

We have partnered with Savannah to support us in this process so if you are interested in applying and/or finding out more then please send a covering letter and CV or contact them directly via fadigital@savannah-group.com

Please be aware that unless you are on a homebased contract, your contract with The FA will specify a fixed location of either Wembley Stadium, St. George’s Park or our Processing Centre.

We currently work within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model and it may be adjusted in future if deemed necessary.

The Football Association Group promotes inclusion and diversity, and welcomes applications from everyone. If you have any particular requirements in respect of the recruitment or interview process please mention this in your application.

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