SailGP is the world’s most exciting racing on-water. The annual, global championship – established in 2018 and now in its third season – features national teams battling in short, intense races at iconic stadium-style venues across the globe.

The high-tech, high-speed action features the sailing’s best athletes racing in identical hydrofoiling F50 catamarans, flying at speeds approaching 100 km/h who compete for the sport’s top prize money, with US$4.3 million at stake over the season.

SailGP also races for a better future, championing a world powered by nature. In 2020, SailGP set a new standard as the first climate positive sports and entertainment property and began delivering actions and innovations that advance the global adoption of clean energy. Underpinning the organization’s purpose-driven agenda is a diversification of the league, with the goal of immediately progressing gender and racial equity and inclusivity.

SailGP is a global organization with defined values that shape the culture of its diverse team: deliver quality, break boundaries, make an impact, stand together and strike a balance.

Role summary

We’re seeking a talented and motivated full time Fan Loyalty Manager. As a manager for Loyalty and Digital Engagement across the soon-to-be launched SailGP ‘Fan Zone’ you will work with members of the wider digital team, the Marketing and Product team, Technology, Operations, and local market teams, to deliver and grow the digital loyalty program globally. The role will play a critical part in supporting new technology and digital growth initiatives launched as part of the on-going growth of SailGP.

Key Responsibilities:

Customer engagement:

  • Deliver and communicate customer engagement and loyalty best practice in the industry, optimising against KPIs and supporting the learning with quantitative and qualitative reporting
  • Co-ordinate, plan and deliver execution of the SailGP Fan Loyalty program globally
  • Campaign briefing and execution – Working alongside the wider team, brief internal teams and agencies to deliver content on a monthly basis to drive engagement
  • Feed into strategic conversations and prioritisation activities within the digital customer experience and loyalty space
  • Support the development and refinement of product and service propositions for existing and new digital initiatives within the loyalty program
  • Work with Technology, Operations and other teams to execute project workstreams as part of the wider digital business programme
  • Brand communication: Integrate the SailGP brand and our values into the loyalty program always taking a fan first approach to communication
  • Build meaningful and productive relationships with all involved in the delivery of digital programmes and customer engagement creating clear communication plan to keep departments up to speed with any developments or additional needs

Customer relationship management:

  • Responding to any fan enquires or account management needs for the loyalty programme
  • Community management where applicable

Background and Qualifications:

  • Experience of marketing digital programmes and products or loyalty programmes that span audiences globally
  • Experienced with or able to demonstrate detailed knowledge of loyalty or CRM programmes and the essential elements of their contribution to customer engagement
  • Experienced in planning, co-ordination and execution of campaigns and always-on initiatives, with excellent use of data for reporting and insight
  • Able to show success in meeting engagement targets across multiple customer segments or geographies


  • Can demonstrate the ability to form productive relationships with colleagues, senior management and external partners. Across cultures and despite long-distance communication
  • Practiced at representing their business with partners/agencies
  • Creative thinker with ability to demonstrate flexibility and adaptability
  • Able to navigate through ambiguity in a large, complex organisation
  • Passion for sport/sporting properties


London / UK with travel to Hammersmith office atleast once a month

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