At the WNBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.As a global sports and media business, the WNBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of WNBA merchandise, and handle a wide range of responsibilities that drive the WNBA’s success.

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

This position is hybrid, 3 days a week in the NY office.

Position Summary:

This cross-functional position will report to the Global Strategy and Innovation team with the mission to discover, inspire and engage fans around the world. The role’s goal will be to work together with the growing Fan Acquisition and Engagement team at the WNBA who works to enhance the fan experience, improve internal processes to make CRM and digital marketing efforts more efficient, expand the overall WNBA fanbase, and acquire and optimize fan data.The technical program manager will be responsible for the acquisition and governance of WNBA fan data with the goal of maximizing the league’s opportunities to connect directly with, and personalize communications to, their fanbase. This role will lead the direction of quality and standards of fan data by strategically building out the WNBA data infrastructure, making sure the league is able to properly collect and activate upon the league’s new and existing fans. This role requires a high level of technical expertise with a nuanced understanding of our technical platforms (particularly our email service provider, Braze) and data strategy, including coding, API management, and ticket creation. This is a rare opportunity as the solutions you help develop and deploy will have a real and immediate impact on both the league’s fans and internal business operations.

Major Responsibility:

  • Lead day-to-day management of data cleansing, data entry, accuracy, validation, and data integrity
  • Write technical requirements to build compliant, quality-driven incoming data pipelines for new WNBA projects and initiatives, with a focus on data feed ingestion
  • Build out in-depth technical documentation around the WNBA’s core marketing technologies with an emphasis on ensuring data quality
  • Heavy focus on Braze technical integrations (APIs, SDKs) for larger initiatives and lead gen campaigns, as well as continually monitoring integrations that were previously built
  • Serve as subject matter expert on fan data in Braze including profile fields, attributes, events, etc.
  • Draft data requests for various deals, implement into contracts, then ensure critical legal and business rules are met within all user-level data integrations across web, app, OTT, and data warehouse properties
  • Handle DSAR/GDPR/CCPA privacy implementation issues, working closely with league’s privacy lawyers
  • Develop a deep understanding of the WNBA’s fan marketing initiatives and priorities, in order to best understand what categories of fan data and data streams to prioritize

Required Skills/Knowledge: 

  • 5+ years of experience in a stakeholder and/or analytically driven role (Data analyst, Technical product manager, Engineer, etc.)
  • Experience working with web/app MarTech vendors (Particularly Braze)
  • General prior coding experience in any language
  • Experience working with SQL databases and APIs
  • Experience particularly in working in JIRA OR other project management software
  • Comfort with ambiguity in data and experience in working with partners to optimize third-party data streams
  • Excellent critical thinking with creative solutions to overcome challenges and meet business requirements
  • Detail-oriented, extremely organized with ability to manage projects from inception through execution
  • Ability to work with cross-functional teams
  • Knowledge and passion for the league


  • Bachelor’s degree required


  • Salary Range for this role is $85,000 to $115,000

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

About The WNBA

The WNBA is a bold, progressive basketball league that stands for the power of women.  Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity and inclusion and social responsibility.  Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.

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