Events Sales Executive – Crystal Palace Football Club
Crystal Palace FC

Job Location : Selhurst Park, SE25 6PU

Contract Type : Full Time, Permanent

Salary/ ROP : £27,000-30,000 + Commission

The CPFC Commercial department are recruiting for an Events Sales Executive to drive delivery of the Events business budget via full utilisation of the Selhurst Park stadium facilities.

Selhurst Park has undergone significant internal refurbishment creating a range of high-spec events spaces, meeting rooms and function areas which allow for a diverse range of events to be hosted at this unique and iconic stadium. Further to this, the Club has secured planning permission for a brand new Main Stand, which when delivered will further significantly expand the opportunities available for the right driven and ambitious Events Sales Executive who joins the team.

You will be responsible for…

• To take ownership of and ensure full delivery of the annual Events Sales business budget via utilisation of the Selhurst Park stadium facilities.
• To manage and expand the revenues generated from the current Events portfolio (meeting rooms, networking events, private parties, weddings, wakes, corporate events, filming, pitch hires and beer festival).
• To identify opportunities for revenue generation and growth through new corporate and consumer events.
• To identify and grow relationships with national events agencies to assist in growing the events B2B budget line.
• To work with other departments to drive the launch of a new Stadium Tour product which will deliver revenue across multiple departments.
• To work closely with the catering team to ensure all events deliver and exceed client expectations.
• To assist in generating leads for the wider Crystal Palace FC Commercial portfolio (premium matchday hospitality, sponsorship etc).

Main Activities…

• Promotion of the Selhurst Park Stadium event spaces to existing and new clients
• Respond to and follow up on all inbound Selhurst Park venue enquiries
• Cold call to the local and regional business community to drive new revenue
• Attendance of regular networking events
• Booking and attending appointments / customer show rounds, with both new and existing clients
• Client retention through establishment of strong relationships and ensuring that client expectations are delivered on every event
• Work closely with the marketing team to ensure that the events portfolio is effectively promoted to the correct audience across CPFC digital and print channels.
• Attendance of in-house client events (where appropriate) to grow client relationships and network
• To assist in the delivery of the CPFC Premier League matchday operation and effectively utilise the time to network with potential new events clients
• Maintain required sales pace throughout a busy schedule of football matchdays
• Hold regular meetings with the catering and services team to ensure that they are equipped with all necessary information to effectively deliver every event
• Fully oversee and manage budgets for each event, as well as on a monthly and annual basis
• Contribute ideas for new initiatives to drive new business
• Build a sales pipeline and manage this to the agreed standard
• Awareness of market intelligence and competitor activity

You will have…

• Maturity and confidence
• A track record of events sales delivery and achievement of growth targets
• Experience of performing within a commission based sales environment
• A keen networker with the ability and ambition to hunt out sales prospects
• Strong communication skills at all levels
• Experienced customer relationship manager with strong evidence to demonstrate this
• Excellent interpersonal skills – adept at questioning and listening

You are…

• Results driven and motivated to achieve targets
• Resilient and calm under pressure
• Commercial awareness
• Strong IT and numerical skills
• Excellent presentation and reporting skills
• Excellent administrative, organisational and time management skills
• Flexible with working hours to cover business needs

What you’ll get in return….

• Uncapped commission
• Cycle to work and tech scheme
• Private Health Insurance Scheme
• Social activities (day at the races, holiday party, team nights out)
• High level of responsibility from day one!
• 20% Club Shop discount

Crystal Palace Football Club is committed to safeguarding and ensuring the welfare and protection of children and young people and expects all staff to share this commitment. As such, the post holder will be subject to an Enhanced Disclosure & Barring Service check prior to starting the role.

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