Event Director – NBA (London)
NBA

Position Summary 

The NBA’s international offices work to carry out the league’s strategy of growing the game of basketball globally by hosting NBA events around the world, creating sponsorship opportunities for local businesses, developing merchandising strategies with regional licensees, selling international media packages, and overseeing international public and media relations. Based in London, this position will work across all business units on the design, planning, and implementation of NBA events throughout Europe & the Middle East.

Major Responsibilities 

• Key contributor to the planning and execution of EME experiential events (i.e., basketball activities, hospitality events, fan festivals, concerts, etc.)
• Lead the management of event budgets for specific event platforms including tracking all event costs, serving as primary contact for Finance team
• Support Head of Fan Engagement & DTC – EME in working across various departments to develop new concepts to be monetized with focus on identifying opportunities within existing properties. Objective would be to identify new revenue opportunities for existing and new EME partners and leverage events to drive subscriber growth for our DTC business
• Work on the planning and execution of all EME events and hospitality programs held in Europe & Middle East
• Contribute to the management of agencies & vendors including the research, selection process and on-going management
• Responsible for managing the creative development process for specific events including management of agency/internal processes
• Support development and execution of on-site and post-event research program
• Be responsible for specific event recaps & evaluations
• Maintain open and ongoing communication lines with the events teams in NJ/NY

Required Skills/Knowledge

• Strong knowledge of event marketing, experiential marketing, media, brand management, promotions; conception through execution
• Demonstrated high competency in events planning and operations
• Self-motivated, dedicated and driven to achieve results/goal-oriented
• Must be a team-player who can work well with Europe & Middle East and NY/NJ teams
• Basketball knowledge and/or affinity, a plus
• Must have a track-record of successful budget oversight/management
• Superior decision-making and judgement
• Possess strong communication and influencing skills with the ability to resolve issues
• High level of proficiency in MS Office (Word, Excel, PowerPoint)
• Must have good communication skills (verbal and written)
• Position will require some travel

Experience Needed

• Ideally 10-12 years of experience planning and executing on mid to large scale events in Europe & (ideally) Middle East
• Must have significant direct events management experience in Europe
• Experience working with corporate partners, ability to present with confidence
• Prior experience functioning as project management lead on high-profile events, a must

Educational Background Required 

• Bachelor’s degree required, Masters degree a plus

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