About Us

LIV Golf Investments is a newly formed company, with group companies in the USA and UK. Our purpose is to holistically supercharge professional golf on a global scale to help unlock the sports’ untapped potential. Greg Norman is the first and founding CEO of LIV Golf Investments. PIF, one of the world’s largest and most impactful wealth funds, with a diverse international investment portfolio, is the majority shareholder in LIV Golf Investments.

LIV Golf League

In 2022, LIV Golf launched the LIV Golf Invitational Series, an eight-event series taking place in the USA, UK, Asia and the Middle East with the world’s best golfers competing in an innovative new format featuring simultaneous team and individual play. Each tournament consists of three rounds, 54 holes, no cut and shotgun starts, with players vying for unprecedented prize purses. The team competition, faster pace, family-friendly environment, and festival-style atmosphere delivers a unique tournament experience for both players and fans.

In 2023, the LIV Golf League will officially launch with 48 players and 12 established team franchises competing in a 14-tournament schedule that will expand LIV Golf’s global footprint across North and Latin Americas, Asia, Australia, the Middle East and Europe. LIV Golf is the first-ever global golf league committed to the sport’s worldwide growth, with enhanced player pathways through the International Series, a ground-breaking series of events launched in 2022 through the Asian Tour. The League is also dedicated to enhancing the wellbeing of communities through LIV to Give,LIV Golf’s global impact platform announced in June with a $100 million commitment to develop and support social and environmental initiatives in tournament host communities around the world. 

Role Objective  

The Director of Ticketing & Hospitality will work with  the SVP, Ticketing & Hospitality in leading business development strategy, building effective relationships across all LIV Events and partners to yield revenue across all channels. This role will look out for trends and be ready to act to capitalise on them. They will ensure that sales reporting is shared and understood by key stakeholders to ensure that information flows effectively, by using and leading CRM hygiene and BI tools. They’ll work in close connection with our ticketing partners to ensure hospitality and ticketing strategy is exercised across all channels. 


  •  Actively build relationships with businesses in local market to LIV Golf events to drive commercial revenue, using on-site presentations and targeted outreach to corporations and community constituents to maximize revenue.
  • Influence, grow and develop the sales function, developing sales plans to enhance revenue streams. 
  • Lead a high-performing, efficient and diverse team to deliver outstanding results, establishing a culture that is built on improvement and exceeding revenue and activity 
  • Support the SVP on pricing, on-sale strategies, product enhancements, business development initiatives while working closely with the marketing and design team.
  • Work closely with all third-party ticket partners, ensuring revenue optimization and efficient processes are followed. 
  • Oversee the functions reporting needs, ensuring ticketing inventory is managed and up to date, focusing on weekly/daily ticket and hospitality sales while ensuring proper CRM hygiene.
  • Manage the business development budgeting, targeting, and forecasting processes for internally produced work, enabling data-driven decision-making, and foreseeing operational considerations to provide accurate projections.
  • Collaborate closely with internal colleagues across the business, in particular the marketing and insights team to ensure the correct data and research is in place to correctly identify key trends and opportunities. 
  • Manage the collection and dissemination of marketing information as related to ticket sales and customer service goals. 
  • Lead and present in-person and virtual presentations to drive commercial revenue. 
  • Work closely with memberships at local golf clubs to activate their membership team to assist with local sales opportunities. 
  • Entertain and build relationships with current and prospective clients during LIV Golf events. 
  • Work closely with the Partnerships team to collaborate and drive corporate hospitality packages.  


  •  Proven experience managing a high-performing fast paced team.
  • Ability to build relationships with key stakeholders both internal (marketing, insights, commercial etc.) and external (local partners, club members, clients, ticketing partners, etc.).
  • Using CRM and data to drive decision making. 
  • Strategic mindset to define, build, and execute the functions sales strategy.
  • Experience in selling premium hospitality and tickets, preference in sport or live entertainment.
  • Excellent organisational skills, including time management, prioritisation, forward planning, and meeting deadlines.
  • Understanding and knowledge of primary ticketing systems, and the ability to pick up new platforms quickly.
  • Experience of contributing to pricing and on-sale strategies, ideas for developing revenue streams and delivering sales targets.
  • Experience of managing outsourced (agency) contracts and relationships. 
  • Experience of considering the customer experience in relation to all hospitality and ticket sales channels and troubleshooting problems to resolution. 
  • Experience of delivering financial information and statistical data. 
  • Able to work flexible schedules including evenings, weekends, and holidays.
  • Able to travel domestically and internationally when needed.


Do you think there is room for the sport of golf to evolve even more? Do you want to help supercharge the game of golf? LIV Golf Investments has been building and continues to build a world-class team, featuring experts from the world of golf, sport, and entertainment from all over the globe. If you’re up for that kind of challenge and a pace that moves quite a bit faster than a 5-hour round, then we would love to hear from you!

LIV Golf Investments is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees. We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate.  This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships. LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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