Director, International Marketing – Minnesota Vikings
Minnesota Vikings

General Statement of Duties: The Director, International Marketing will serve as the Vikings lead on the international HMA initiative as the organization looks to expand its marketing efforts in Canada and the UK. The position will work closely with the club’s international agency as well as internal groups and the NFL to hone a unified strategy aimed at achieving sustained international growth and engagement while generating revenue opportunities. The position will work with the Executive Director, Digital Media & Innovation to identify future markets of opportunity while creating new marketing campaigns and content opportunities. 

Areas of Responsibility:

• Serve as primary organizational contact on international marketing, collaborating with other departments and creating a cohesive strategy across internal groups
• Work with international marketing agency on social strategy, events, marketing campaigns, and international content development
• Serve as the lead with the NFL International team, working closely with NFL UK and NFL Canada offices as well
• Collaborate with the Revenue and Partnership Activation teams, to ideate around potential alignment with regards to international campaigns, content series and events, as well as secure new corporate partnerships
• Communicate IHMA rules and opportunities with internal stakeholders
• Work closely with Vikings social team to align strategy across all club accounts
• Serve as organizational lead for the Vikings Summer Tour for both UK and Canada
• Work with internal groups and international agency to plan and execute international events
• Work closely with merchandise team to integrate opportunities into international marketing strategy
• Report yearly/monthly metrics around international KPIs and growth audiences
• Analyze future international marketing opportunities, working with agency partners as well as internal business intelligence team
• Manage international budget, working closely with finance on P&L and reporting
• Work with legal team to ensure compliance to international marketing rules
• Additional duties as assigned.

Qualifications: 

• A minimum of 8+ years of experience in marketing, digital, content or a related field.
• Knowledge of social media, marketing, and events best practices
• Versatility in working with various leaders, executives, and other staff members on a daily basis.
• Experience creating and delivering approachable reports for various stakeholders.

• Strong technical skills, digital and social marketing experience, and a proven ability to tackle hard, ambiguous problems with rigor and independence.
• Ability to work various hours, holidays and weekends a must.
• Collaborative team player, capable of building a maintaining strong relationships across the company.
• In depth understanding of the international landscape, previous international marketing experience is preferred
• Strong football knowledge is a plus.

CONFIDENTIALITY REQUIREMENTS:  This position may require the individual to have access to confidential records and information.  To successfully perform this position, confidentiality of the information with which the individual has contact must be maintained.

 PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to perform physical tasks such as lifting and moving boxes etc. 
• Must have the ability to work from elevated locations, climb ladders, and lifting unassisted 

 WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Standard office for regular office hours, on-site events

OUR DEI Commitment: The Minnesota Vikings are committed to creating and sustaining a culture for you. Whoever you are, we are an organization that embraces and empowers people of all backgrounds and experiences and incorporate diversity, equity, and inclusion into the foundation of everything we do. We are proud to have a culture that empowers our people to harness their uniqueness to develop their full potential as a contributor to the success of the organization and the communities we serve. The Minnesota Vikings are an equal opportunity employer, and we continue to commit to creating equitable opportunities by ensuring that our place can be anyone’s place.

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