Director International Content EMEA – PGA TOUR
PGA Tour

Responsible for driving fan growth in key international markets for the PGA TOUR across Europe, the Middle East, and Africa. Through the creation of marketing plans in collaboration with colleagues in the International Content team, this position will develop and implement strategies to position the PGA TOUR as the world’s leading professional golf tour throughout the EMEA region. This position will also focus on the development and implementation of content and PR plans to drive PGA TOUR fan growth.

Qualifications

• Bachelor’s degree required. Marketing, Journalism or Communications preferred.
• Ten years of experience in driving fan growth and customer engagement in the EMEA region
• Proven track record of delivering multi-channel marketing and communications campaigns with measurable results, inclusive of activations on social media platforms
• Experience in multiple areas of sport marketing and communications including strategy development is a must
• Experience editing and/or content management role with a digital publisher is preferred
• Experience in working with content for global markets is preferred
• Highly organized with strong writing skills and attention to detail
• Proficiency in a foreign language (French, German, Spanish) preferred
• Background in golf preferred; strong interest in golf required
• Detail-oriented. Excellent teamwork and multitasking skills are a must
• Available during hours that are optimal for doing business with groups abroad, which may include evenings or early mornings
  

Responsibilities/Duties

• Develop and execute EMEA specific marketing and communication strategies to grow the PGA TOUR’s fan base in priority markets 
• Lead the implementation and management of marketing and communication programs, including but not limited to media relations, agency management, social media content planning, free media partnerships, and other paid marketing efforts
• Lead localization efforts for PGA TOUR brand marketing assets for use in the local market including translation and overall creative look, feel, and tonality adjustments
• Collaborate with International Content team to develop creative, locally relevant campaigns
• Work closely with content creators based in other countries/regions, sharing story ideas, communication plans and key messages
• Adapt to changing editorial conditions in a short time frame and adjust content as needed.
• Contribute to departmental operations, including staffing, budget management, cost containment, and internal communication
• Special projects or other duties as assigned.

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