Director Commercial and Marketing – Rangers FC
Rangers Football Club

Rangers Football Club, formed in 1872, is one of the world’s longest-established and most successful clubs, having won 55 League titles, 34 Scottish Cups, 27 League Cups and the European Cup Winners’ Cup in 1972. This collection of titles and cups makes Rangers the most successful club in the world, and it is currently the 9th strongest football brand according to the YouGov UK Brand Index.

Playing at the 50,987 seat Ibrox Stadium and benefitting from the world-class 37-acre training facility, the Club has been a dominant force in Scottish football for decades. The Club benefits from a famously loyal support and the high volume of season tickets is the foundation of the top 19 best attendances in Europe. It is estimated that Rangers has a global fanbase of 3.4m, half of which reside in the UK.

Commercially, over the last four years, the club has gone from strength to strength. With a strong partnership portfolio, hospitality developments, the new Edmiston House venue and a global fan base, the club is in a great position to continue this growth.

THE ROLE

The club is now looking to appoint a new Director of Commercial & Marketing to build on these fantastic foundations and further optimise commercial revenue and continue to grow and engage with the club’s global fan base. The Director of Commercial & Marketing will sit on the club’s board, reporting to the CEO, and lead a department of 60 full-time staff.

KEY RESPONSIBILITIES 

• Maximise commercial revenues, through partnerships, retail, ticket sales, events, hospitality, corporate, soccer academies, digital media and other business activities.
• Drive Commercial & Marketing activities that seek to grow the global fan base whilst deepening existing supporter engagement.
• Attract new offers from leading brands for the flagship sponsor positions.
• Growing commercial partnerships and maximising all corporate sales opportunities.
• Maximise the potential of the Castore Kit and Retail partnership.
• Deliver a digital transformation strategy that places data at the heart of business decisions and supporter engagement.
• Grow the MyGers membership, underpinned by a constant plan for member engagement and supporter feedback.
• Continue to modernise the Club’s hospitality offering with a focus on the Blue Sky Lounge, ‘Menu by Gordon Ramsay’, and new Sports Bar project.
• Extend reach of Soccer Academies into key international markets and exploit digital platforms.
• Drive the commercial success and lead all aspects of Edmiston House and the Club Museum, delivering a robust commercial strategy and continuous matchday, conferences, music, and events activity.
• Develop the Club’s digital and social media strategy, driving reach and engagement.
• Manage and support the entire Commercial & Marketing department, to maximise their potential and develop their skills.

THE CANDIDATE

The candidate attributes include:

• A successful track record of leading commercial revenue streams within a relevant organisation. Ideally, sports but other industries are considered (Media, Entertainment, etc).
• A track record of securing, developing and growing sponsorship.
• Proven business development experience from a relevant background – ideally sports but other relevant areas considered.
• Experience and/or ability to lead a marketing division that focuses on fan engagement, whilst developing the brand and global reach.
• Experience of developing and maximising retail and licensing activities.
• Proven experience of leading teams and maximising the performance of individuals
• Driven by targets and comfortable in a high-pressure commercial environment.
• Excellent verbal and written communication skills and stakeholder management ability.

EQUALITY & INCLUSION

Rangers Football Club is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status or pregnancy and maternity.

GENERAL INFORMATION

• Given the nature of the business, this role includes working at both weekends and evenings in accordance with the fixture schedule and events diary.
• A developed sense of discretion and confidentiality is required.
• The candidate must keep up to date with new methods and undertake necessary internal or external training sessions in accordance with company policies and procedures.

The Executives in Sport Group are retained on behalf of Rangers FC to appoint a Director of Commercial and Marketing. All direct applications and CV’s will be forwarded to The Executives in Sport Group.

If this role is of interest, then please press the apply button and include a copy of your CV.

We ask that applicants complete our diversity monitoring form. You are not obliged to answer any of these questions but the more information you supply, the more effective our monitoring will be.

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