Fan Experience Analytics and Insights is central to City Football Marketing’s global growth plan. Building fan loyalty, growth and monetisation across all territories through understanding of their behaviours and needs.

You will leverage industry leading cloud-based data platform (built in house) that allows to benefit from the current state-of-the-art technology such as machine learning, AI or big data to analyse fan behavioural data.

You must be highly analytical, personable, communicative and motivated to deliver actionable insights through data, with experience in managing projects through to completion. You will be working in a challenging and dynamic environment where your analysis will facilitate key business decisions and influence marketing strategies.

Role specific accountabilities: 


Proactively work with different teams to identify data solutions we can develop to support the business, creating project plans


Independently complete analytical projects, starting from the internal client’s brief to the presentation of the learnings


Build data models to improve personalisation, engagement and monetisation across our digital portfolio: email, website, app, digital ads and social media


Support more junior roles in project development and delivery


Act as Scrum Master in Agile set-up to ensure efficient team development of data

Role specific knowledge, skills and experience: 


  • At least 3-5 years of experience in an analytical role deriving actionable business insights from data (more junior candidates may be considered if proven fit)
  • Ability to use high-level scripting language (e.g. Python, PySpark, R) on a daily basis 
  • Consulting mindset, i.e., ability to guide business stakeholders through analytical insights to drive business value 
  • Experience with visualisation tools (e.g. Power BI, Tableau)
  • Bachelor’s Degree in Math, Computer Science or STEM/numerate degree
  • Experience in Agile framework


  • Experience with enterprise cloud services (especially Microsoft Azure) 
  • Certification in Agile development methodologies 
  • Understanding of Machine Learning techniques and concepts
  • Experience with software engineering best practices like version control and CI/CD across environments
  • Master in STEM field
  • Passion for sports, particularly football

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