Cricket West Indies (CWI) exists to inspire, empower, and unite the people of the West
Indies through cricket. As the governing body for the sport across the region, we develop
talent, grow the game, and represent a brand that carries deep cultural resonan ce far
beyond the boundary. The West Indies is uniquely positioned as the sporting symbol that
unites a diverse, multi-nation region as one, with growing relevance across diaspora and
international markets.


Our teams compete at the highest level across all formats, and our fanbase is passionate,
global, and growing. Our digital reach exceeds 10 million followers across major platforms,
with strong year-on-year growth.

We are seeking a partner ship with a firm whose ambition matches ours , one that sees the
West Indies not just as a client, but as a platform for product innovation, brand storytelling,
and genuine commercial growth. In return, CWI offers official access to our intellectual
property, promotional support across our owned chann els, and meaningful presence
across media, events, retail, and fan engagement , amongst much more.

Project lead: Kimika Inverary, Licensing Officer
Email: cwiproposals@cricketwestindies.org



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