Job title: Content Lead 

Based at: Flexible on location. Although monthly travel to Sandown Park requirement.

Contract type: Permanent

Hours: 37.5 hours per week 

We have a fantastic opportunity for a Content Lead to join our Digital Team. As Content Lead at The Jockey Club, you will oversee the strategy and production of multimedia content from ideation through to delivery. You’ll work on key projects that support business efforts to grow relationships with existing and opportunity audiences and our commercial partners. Ultimately, overseeing all brand marketing content initiatives, to ensure customer engagement, brand consistency and a positive customer experience. 

About Us 

The Jockey Club stages thrilling sporting occasions including the Grand National, The Cheltenham Festival and The Derby. Millions of people every year enjoy the special experiences we offer through racing, music, food and entertainment on racedays and beyond. This is all made possible by our brilliant people. 

We are the largest commercial group in Britain’s second-biggest spectator sport, operating 15 racecourses nationwide, The National Stud, Jockey Club Estates, Jockey Club Catering, and our charity, Racing Welfare. 

Every penny we make goes back into British Racing to help the sport to thrive. Our vision is for British horseracing to be the best in the world for many years to come and for the sport to be accessible for millions of people in the UK to enjoy. 

Role summary 

  • Develop and oversee an integrated content strategy and set of plans across the breadth of the racing calendar, designed to strengthen and amplify brand campaigns and key reputational and cultural themes, across owned and earned digital marketing and CRM channels.
  • Develop a content calendar aligned to the overarching short and long term objectives of the Marketing team and wider campaign plans. 
  • Lead the content planning and on-site content production at our three biggest racing festivals; The Grand National at Aintree, The Derby at Epsom Derby and Cheltenham Festival. Alongside, commercially important Band A racing festivals across the year. You will be adept in managing a team of videographers, photographers, editors and producers to capture and deliver compelling live content. 
  • Lead the content strategy and guide and support associated social media planning across our marquee festivals and events. 
  • Support in the development of a group-wide social media strategy that enables growth across all The Jockey Clubs digital platforms and social communities, supporting the achievement of national volume and revenue objectives.
  • Support the marketing teams in capturing and consolidating appropriate priority product content in response to clear guidance and briefs. This may include appropriate photography, video or lead copy. Anything that will help our racegoers better understand, connect with and buy our propositions.
  • Working closely with our Creative studio, Digital, Marketing, Communication and Commercial teams, to understand and support their respective objectives, while at the same time remaining true to our brand values and ensuring stories are told in an entertaining and compelling way.
  • Work alongside the Brand Marketing Manager to develop an IPTV strategy at our racecourses. To improve customer experience and potentially optimise commercial returns. 
  • Ensure seamless pre-production processes, ensuring subsequent shoots capture all planned content and meet The Jockey Club brand standards..
  • Management of a Content Producer to deliver on the strategy and maintain best in class output.

The successful candidate will have;

¨ Experience and understanding of all key areas of social and content marketing

¨ Deep experience in the production and deployment of digital content

¨ Ability to build highly positive relationships with marketing peers, across the wider marketing teams and to work closely with operational teams, as required.

¨ Ability to operate effectively across complex organisational matrices, build constructive and positive relationships and to thrive in a process-driven environment.

¨ Highly collaborative and supportive approach to working with 

¨ A disciplined and highly organized approach to running projects and developments across multiple areas

The closing date for applications is 16th August. We reserve the right to bring this date forward should we receive a large volume of applications.

At The Jockey Club people are at the heart of what we do and drive our success. We are inclusive and actively seek to attract people with unique backgrounds and perspectives. Diverse, collaborative teams are pivotal to our success and support the potential and growth of all our people

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