About the Job

At Barça, we are MÉS QUE UN CLUB (More Than a Club) because we have a clear purpose: we want to transform the world through our way of understanding sport, with our Barça essence, and our social commitment.

What is our essence?

  • We have our own style… when we play, we want to win — but above all, we want to win without ever giving up our identity.
  • We are a school of life that shapes people through sport.
  • We work for gender equality in sport by promoting women’s teams.
  • We believe in different disciplines, which is why we compete in five professional sports.
  • We work with the best professionals and experts in the world of sport, generating new knowledge that we apply and share.
  • We know sport can be a tool for social change; that’s why our values inspire our actions both on and off the field.
  • We are a Club owned by more than 144,000 members who make major decisions democratically.
  • We promote inclusion and equity for all people in our environment.

Because of all this, we can make our purpose a reality — by leading with our personality and values.

What are we looking for?

The Barça Identity Area is looking to hire a Brand Manager – Digital Products who will report directly to the Head of Digital Products.

The main mission of this role is to manage FCB’s digital products from a product perspective, with the goal of achieving the defined KPIs for the Club’s digital channels: growing audience and business generation while offering fans the best possible experience, positioning Barça as a leader in the digital environment.

The selected candidate will work closely and collaboratively on a daily basis with other Brand Managers on the team, sharing responsibilities, balancing workloads, and co-managing specific projects to ensure efficient execution aligned with the department’s overall objectives.

Main Responsibilities:

  • Act as the connecting point between the Commercial and IT departments, coordinating projects and technological integrations. Provide expertise in CRM systems, personalization, and payment gateways to ensure efficient, business-aligned solutions.
  • Coordinate and define improvements with the Project Manager managing product evolution.
  • Manage vendors and budget in line with Club procedures.
  • Ensure continuous improvement of digital products using agile methodologies, always focused on the user and driven by data analytics.
  • Define and execute the necessary solutions to meet internal business stakeholder objectives:
    • Engagement and impression generation
    • Growth (freemium and premium users)
    • Ticket sales
    • Merchandise sales
  • Implement user-centered design and UX in collaboration with the UX lead.
  • Coordinate product improvements through A/B tests and user testing to ensure continuous optimization.
  • Oversee and guarantee the best product positioning (SEO and SEM).
  • Coordinate and lead regular follow-up meetings with all involved departments.

Education and Previous Experience:

Degree:

  • Bachelor’s degree in Computer Science, Engineering, or another relevant field.

Specific Knowledge:

  • Deep understanding of the digital ecosystem.
  • Technical knowledge and project management expertise to coordinate new integrations.
  • Familiarity with project management methodologies (Scrum, Agile) and their practical application.
  • Data-driven decision-making and user-focused mindset.
  • Analytical and reporting skills.
  • Strong presentation and product advocacy skills.
  • High level of English (professional proficiency required).

Previous Experience:

  • Experience in product and service development processes and methodologies for digital platforms.
  • Experience managing stakeholders (Commercial, IT).
  • Experience managing external agencies (developers, UX/UI).
  • 3–5 years of experience.
  • Experience working effectively within a team.

Equal Opportunity Commitment:

At FC Barcelona, we guarantee selection processes free from bias, ensuring equal opportunity and non-discrimination based on origin, gender, disability, or age. All candidates will be evaluated transparently and solely according to the job requirements.

Apply here.



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Posted
4 hours ago