Marketing Agency Fast Track Employed to Deliver PR to Honk Kong Rugby Tens

January 9, 2012

Hong Kong Football Clubs Tens committee has appointed international sports marketing agency Fast Track to deliver the media and PR services for this year’s rugby tens tournament with a particular focus on driving the international profile of the event.

The annual festival of rugby, anabolics which has been hosted by the Hong Kong Football Club since it began in 1986,  is widely regarded as one of the top international tens tournaments in the world and in recent years has attracted some of the game’s biggest names including New Zealand legend Jonah Lomu, former South Africa captain Bobby Skinstad and the world’s most capped player, Australian George Gregan.

Chris Harker, Chairman of the HKFC Tens committee said: “As the quality and prestige of the HKFC Tens continues to grow we felt we needed a PR partner who can leverage the tournament both in Hong Kong but also in key markets abroad.  With their international network of offices, extensive rugby experience and Hong Kong capability, Fast Track was the clear choice for the role.”

Dan Parr, Director of Fast Track Hong Kong was delighted at the appointment: “It’s a great start to 2012 and we are thrilled to be involved with the event for the first time.  We’re looking forward to working with the committee to help continue the growth of the tournament’s profile through a proactive programme of international, regional and domestic media engagement.”

Headquartered in London and part of Chime Communications, Fast Track Hong Kong opened in November 2010 and has rapidly grown to an office of 11 staff.  The agency works with international brands including HSBC and Ballantine’s helping deliver maximum business value from their sponsorship investments.