Manscaped™ And San Francisco 49ers Level-Up Partnership Ahead Of 2021-2022 NFL Season
August 27, 2021
Manscaped™, the global grooming company and leading men’s lifestyle brand, and the world-renowned San Francisco 49ers have been working on something special during the off-season. The two inherently bold brands leveled up their multi-year marketing partnership with a wildly innovative installation at Levi’s Stadium, the acclaimed home of the Niners and a venue that is welcoming back guests this NFL season.
As the “Official Below-the-Waist Grooming Partner” of the football champs, Manscaped couldn’t have picked a better spot for an advertising overhaul than in the stadium’s many restrooms – the domain of hygiene and personal care.
“Our team can’t wait to debut our latest advertising campaign at Levi’s Stadium. We’re fortunate to have such a remarkable partner that embraces the effectively entertaining brand messaging behind our marketing plays,” said Joey Kovac, VP of Marketing at Manscaped.
“While we execute out-of-home installations often, the restroom rebrand at Levi’s Stadium in partnership with the 49ers is on another level. What a phenomenal place to showcase our creative team’s visual representation of our brand mission, aesthetic, and this cherished partnership.”
“Our relationship with Manscaped thrives because we both appreciate creative marketing and branding,” said 49ers Chief Marketing Officer, Alex Chang. “We are excited about our latest activation with Manscaped, which is a fun expression of their unique brand. We’re appreciative of them and all of our partners who are committed to enhancing the Faithful’s experience both inside and outside of Levi’s Stadium.”
In an effort to uniquely showcase the lifestyle brand’s ethos and promote good male hygiene, Manscaped’s unmatched creative talent designed a takeover of attention-grabbing and perfectly comedic signage that is now displayed in several men’s restrooms throughout Levi’s Stadium. A series of wall posters are positioned above over 250 urinals, as well as large scale wall signage at the entrance and exit of the restrooms’ interiors.
The concept? An enthusiastic and seemingly stern football referee calling out an important area of concern: grooming violations. Text overlays of original catchphrases accompany the captivating stills; think: “Holding. The wrong trimmer.”; “Offensive patch interference.”; “Too many hairs on the field.”; and “Delay of groom.”
The intersection of 49ers football and Manscaped’s brand values, captured seamlessly in this in-stadium activation, will be available for viewing pleasure beginning on Sunday, August 29th at the 49ers’ final preseason game. Battling Bay Area transplants, the Las Vegas Raiders, the Niners will welcome a swarm of local football fanatics eager to take in the fight on the field and long-awaited gameday environment. “As always, we aim to enhance the fan experience and are excited to see their reception of the display at Levi’s Stadium,” Joey concluded.
