Manchester United’s Brand Value Decreases While Bayern Munich Remains Top
May 27, 2014
Manchester United’s brand value has depreciated significantly according to a new study by Brand Finance.
For several years Manchester United held sway as football’s most valuable brand. However in 2013, Brand Finance anticipated the likely dip in performance and prestige resulting from Sir Alex Ferguson’s departure, allowing Bayern Munich to claim the top spot. With just such a nightmare season having come to pass this year, United’s value has fallen further; the 2014 brand value of $739m is down $98m on last year, its AAA+ brand rating has slipped to AAA and it has fallen into 3rd place as Real reaps the rewards of Champions League victory.
The Brand Finance Football 50 is an annual study conducted by leading brand valuation and strategy consultancy Brand Finance. Football’s biggest clubs are put to the test to determine which command the most powerful and valuable brands.
2014 | 2013 | Club | Country | 2014 Brand Value ($m) | 2014 Brand Rating | 2013 Brand Value ($m) | 2013 Brand Rating | Change ($m) |
1 | 1 | FC Bayern München | Germany | 896 | AAA | 860 | AAA | 36 |
2 | 3 | Real Madrid CF | Spain | 768 | AAA+ | 621 | AAA+ | 147 |
3 | 2 | Manchester United FC | England | 739 | AAA | 837 | AAA+ | (98) |
4 | 4 | FC Barcelona | Spain | 622 | AAA+ | 572 | AAA | 50 |
5 | 8 | Manchester City FC | England | 510 | AAA- | 332 | AA- | 178 |
6 | 6 | Arsenal FC | England | 505 | AAA- | 410 | AA+ | 94 |
7 | 5 | Chelsea FC | England | 502 | AAA- | 418 | AA | 83 |
8 | 7 | Liverpool FC | England | 469 | AAA- | 361 | AA | 108 |
9 | 10 | Borussia Dortmund | Germany | 327 | AAA- | 260 | AA | 67 |
10 | 24 | Paris Saint-Germain FC | France | 324 | AAA- | 85 | A+ | 238 |
11 | 11 | FC Schalke 04 | Germany | 313 | AA+ | 259 | AA- | 55 |
12 | 12 | Tottenham Hotspur FC | England | 248 | AA+ | 219 | AA | 29 |
13 | 13 | Juventus FC | Italy | 247 | AAA | 180 | AAA- | 67 |
14 | 9 | AC Milan | Italy | 236 | AAA- | 263 | AAA- | (27) |
15 | 15 | FC Internazionale Milano | Italy | 152 | AA+ | 151 | AA+ | 1 |
16 | 14 | AFC Ajax | Netherlands | 149 | AA+ | 162 | AA | (13) |
17 | 17 | Galatasaray AŞ | Turkey | 141 | AA+ | 116 | A+ | 25 |
18 | 16 | Hamburger SV | Germany | 138 | AA | 144 | AA | (6) |
19 | 37 | Club Atlético de Madrid | Spain | 126 | AAA- | 67 | AA- | 59 |
20 | 33 | Everton FC | England | 121 | AA+ | 78 | AA- | 43 |
21 | 20 | SSC Napoli | Italy | 121 | AA+ | 101 | AA- | 19 |
22 | 23 | Bayer 04 Leverkusen | Germany | 116 | AA | 90 | AA- | 25 |
23 | 31 | Aston Villa FC | England | 115 | AA | 80 | AA- | 35 |
24 | 29 | West Ham United FC | England | 112 | AA- | 82 | A | 31 |
25 | 21 | Olympique Lyonnais | France | 110 | AA | 101 | AA- | 9 |
26 | 28 | AS Roma | Italy | 108 | AA+ | 82 | AA | 26 |
27 | 30 | Newcastle United FC | England | 102 | AA | 81 | AA | 21 |
28 | 25 | VfB Stuttgart | Germany | 102 | AA | 83 | A+ | 19 |
29 | 26 | Valencia CF | Spain | 99 | AA | 83 | AA- | 16 |
30 | 32 | SV Werder Bremen | Germany | 94 | AA | 79 | AA- | 15 |
31 | 35 | Sunderland AFC | England | 93 | AA- | 72 | A+ | 21 |
32 | 18 | Olympique de Marseille | France | 91 | AA | 111 | AA- | (19) |
33 | 27 | VfL Wolfsburg | Germany | 91 | AA | 82 | A | 8 |
34 | 22 | Fenerbahçe SK | Turkey | 87 | AA | 95 | A+ | (9) |
35 | 19 | SC Corinthians Paulista | Brazil | 87 | A | 103 | AA | (16) |
36 | N/A | LOSC Lille Métropole | France | 84 | AA | N/A | N/A | N/A |
37 | 44 | Celtic FC | Scotland | 84 | AA+ | 55 | AA- | 28 |
38 | 42 | SL Benfica | Portugal | 83 | AA+ | 56 | A+ | 27 |
39 | 43 | Sevilla FC | Spain | 77 | AA | 56 | AA+ | 22 |
40 | N/A | Southampton FC | England | 76 | A+ | N/A | N/A | N/A |
41 | 41 | Stoke City FC | England | 75 | AA- | 59 | A+ | 16 |
42 | 47 | West Bromwich Albion FC | England | 74 | AA- | 54 | A | 19 |
43 | 36 | Beşiktaş JK | Turkey | 70 | AA | 71 | A+ | (1) |
44 | 50 | SS Lazio SpA | Italy | 62 | AA | 52 | AA- | 10 |
45 | 40 | PSV Eindhoven | Netherlands | 59 | AA+ | 61 | AA- | (2) |
46 | 38 | Santos Futebol Clube | Brazil | 58 | A | 65 | AA | (6) |
47 | 48 | FC Girondins de Bordeaux | France | 56 | AA- | 53 | A+ | 3 |
48 | 39 | São Paulo FC | Brazil | 54 | A | 62 | A+ | (8) |
49 | 45 | CR Flamengo | Brazil | 50 | A | 55 | A+ | (5) |
50 | 34 | Fulham FC | England | 49 | AA- | 75 | A+ | (27) |
Total | Total | 10,072 | 8498 | 1,575 |
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