Manchester United Signs Global E-Commerce Partnership

EFL Cup winners Manchester United have entered into a global partnership with Malaysian e-commerce corporation Aladdin Group.

The deal, of undisclosed length, will see the two parties work to generate brand awareness and engagement projects with United’s global fan base. The Aladdin Group  will launch its global website AladdinStreet.com later this year.

Digital initiatives will be launched, as well as one-to-one fan events and campaigns. In addition, United fans will soon be able to enjoy unique opportunities and benefits when they shop online at AladdinStreet.com.

Aladdin Group’s co-founder and president, Dato’ Sri Desmond To, said: “Our goals and ambitions are closely aligned and will soon become visible to everyone in the very near future through our joint campaigns worldwide.”

Manchester United generated the highest revenue of any sports team worldwide in the 2015-16 season.

The Old Trafford outfit have won the last three available trophies open to them, with wins in the FA Cup, Community Shield and EFL Cup.