Manchester United Sign Four Year Deal with Mexican Banking Group Invex
By iSportconnect | June 10, 2013
Manchester United have signed a four-year sponsorship agreement with Mexican banking group INVEX that will see the company produce and market United branded credit cards in Mexico.
The INVEX Manchester United Credit Card will give the club’s 24 million Mexican followers discounts at United’s online store and the Manchester United membership programme.
Signed shirts, viagra match tickets and other prizes will also be on offer in a deal that United said highlighted the level of ‘commitment’ the Red Devils had for their Mexican fans.
Richard Arnold, Manchester United Commercial Director said: “No-one could forget the fantastic reception the club received in 2010 when the team opened the Chivas Stadium in Guadalajara. Our partnership with INVEX shows our commitment to these fans and we are delighted to be partnering with such an innovative organisation.
“INVEX has recognised Manchester United’s popularity in Mexico and together we will work to bring those fans not just a great opportunity to engage with the club, but also a winning financial product.”
The deal marks the first time a bank in Mexico has entered such an agreement with Manchester United and Juan Guichard, INVEX’s CEO was ‘extremely proud’ of the new deal.
“It is a great honour to link our 100% Mexican brand with the most successful football club in the UK and one of the most important teams in the entire world,” said Guichard.
“At INVEX we work hard to be not just a bank, but a financial partner, that is why alliances like this are so meaningful to us.
“I’m sure Manchester United’s fans will be highly interested in all the great benefits of using this new credit card.”