Manchester United Secure Financial Services Agreement with BIDV

April 24, 2013

Premier League champions Manchester United have announced a five-year partnership with Bank for Investment Development of Vietnam (BIDV).

The new agreement will see BIDV offer some of United’s 26.5m followers in Vietnam the bank’s first affinity credit card.

The BIDV Manchester United Credit Card will come with benefits such as prize draws, giveaways and special club discounts.

BIDV will also introduce a Manchester United debit card early next season in an attempt to reach out to the fan base.

“Vietnam is a very important country for Manchester United. The club is lucky enough to have a large and very passionate set of fans there, with some 30 million supporters watching the team on TV last season.

“Some 10% of the country’s total Facebook users are also a Manchester United Facebook follower and the club has a database of over 2.4 million Vietnamese fans who have registered their interest in United. We are very pleased to be able to work with BIDV to offer them this great new product, a first for both the banks and Club in Vietnam.

“With more than 120 branches and 600 transaction offices as well as over 1300 ATMs in 63 cities, BIDV has the right amount of presence around the country.

“We know from the other financial services sponsorships we have around the world that fans find this a great way to engage with the Club, with deals putting hundreds of thousands of cards in the hands of United fans within weeks of being available.

“BIDV shares many of the same values of Manchester United, such as striving to be pioneers in its industry whilst respecting its history and traditions. Everyone at the Club is looking forward to a successful partnership.”

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