Manchester United announce partnership with coffee brand Melitta
By Community | November 21, 2017
Premier League club Manchester United has announced a multi-year partnership with Melitta.
The coffee brand will become the club’s first-ever official coffee partner, with the agreement covering the UK, Ireland and Germany.
200 fully automatic Melitta coffee machines and makers are set to be installed within Executive Club boxes and hospitality areas around Old Trafford. In addition, Melitta played a major role in the refurbishment of the club’s Red Café at its famous Old Trafford stadium. The new offering includes a sleek coffee bar, as well as a new dining area within the main restaurant.
Manchester United’s Group Managing Director, Richard Arnold said: “Like Manchester United, Melitta is steeped in history. Established over 100 years ago, the family-run business was built on its founders’ invention of the coffee filter, a traditional way of making coffee that is still used in homes, restaurants and offices all over the world today.
“We are very proud to be partnering with this household name and look forward to working with Melitta to further enhance the experience of the hundreds of thousands of visitors we welcome to Old Trafford each season.”
Volker Stühmeier, Member of the Chief Corporate Management at Melitta, added: “It is a great honour to work with one of the most successful football teams in the world in such a close and trustworthy way. For over 360 days of the year, our products will be used in one of the most traditional and iconic stadiums in the world.
“We have the ability to not only serve premium quality coffee using our state-of-the-art equipment, we will also be providing a substantial amount of porcelain, accessories, multipurpose and disposable materials. Old Trafford is an extraordinary showcase for Melitta.”