Manchester United partners PingAn Bank in China
By Shantanu Srivastav | April 3, 2018
Manchester United has announced a multi-year partnership with Chinese banking group, PingAn Bank in mainland China.
As part of the agreement, PingAn Bank will offer Chinese fans of the club a range of Manchester United-branded financial services products, starting with the Manchester United credit card.
The partnership will see PingAn Bank engage with the club’s 100 million-plus Chinese followers, with highly anticipated events and appearances from Manchester United legends and former players in cities across China; Beijing, Shanghai, Shenzhen and Guangzhou. Exclusive products, offering fans unique access to Manchester United rewards, benefits and experiences, will also be communicated through the club’s popular website and social media channels.
Manchester United’s Group Managing Director, Richard Arnold comments: “With more Manchester United followers in China than anywhere else in the world, it is really important for us to be able to engage and communicate with our loyal Chinese fans, in what is a significant region for the club.
“Through our new partnership with PingAn Bank, we will be able to offer our fans, not only the opportunity to access first-class financial products, but also give them access to exciting and new opportunities to connect with Manchester United and show their affiliation to the club they so passionately support.”
Executive Vice-President of PingAn Bank Credit Card Centre, Yu Ruzhong, added: “Manchester United have a large number of fans in China, being one of the top football clubs worldwide. Contributing to the bond between the club and fans, PingAn Bank will continue diverse services and explore cross-over collaboration with Manchester United to create a unique experience for the fans. The Manchester United credit card launch will be the very first step of our partnership and we will offer more products and engagement experience to fans in China in the future.”