United Launch Free App For Fans
By Shantanu Srivastav | August 17, 2018
English Premier League giants Manchester United have stepped up their fan engagement efforts by launching an official mobile app in partnership with its digital transformation partner, HCL.
The free global platform will feature exclusive content for supporters, including the ‘United Now’ feed which collates the latest club news, polls, videos and blogs.
Live matchday information such as team line-ups, up-to-the-second match updates and player stats will also be available via the app.
Manchester United’s Group Managing Director, Richard Arnold, said: “The release of the Manchester United official app and our revamped website allows the club to better engage with our fans within the digital world; creating new opportunities to communicate with our global fanbase. The core project team has done a fantastic job, which is a testament to the fact that both Manchester United and HCL are leaders in their respective fields.”
HCL Technologies Corporate Vice President, Ashish Gupta, added: “Our partnership with Manchester United has been one of continuous co-innovation. HCL’s digital experience platform has driven significant business transformation combining digital product strategy and technology innovation to deliver a compelling user experience. The Manchester United official app has received excellent reviews from a worldwide fan base with downloads in over 210 markets.”