Manchester United Continue Asian Expansion With South Korean Partnership

English Premier League club Manchester United have signed a new partnership with South Korean footwear brand Sbenu.

The brand will become the club’s Official Casual Footwear Partner in South Korea.

As part of the agreement, Sbenu will have the exclusive rights to produce and market Manchester United branded casual footwear in the country.

Manchester United’s Group Managing Director, Richard Arnold comments: “Sbenu is a popular brand in Korea and we look forward to seeing the Manchester United crest on their products. Having recently opened its 100th store and soon to be opening its 100th franchise we are confident these products will be attractive to our 15 million South Korean fans.”

Sbenu CEO, Hyo-Jin HWANG comments: “Through our partnership with Manchester United, we look forward to delivering innovative co-marketing initiatives to the fans to ensure Sbenu stays at the forefront of their mind as South Korea’s leading shoe brand.”

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