United Gamble On MoPlay As Global Partner
By Shantanu Srivastav | August 6, 2018
English Premier League giants Manchester United have named MoPlay as a global partner.
The mobile betting and gaming brand will create exclusive content for the football club as well as engage in co-branded activations around the world.
United’s Group Managing Director, Richard Arnold, said of the deal: “MoPlay are an innovative and dynamic company looking to further enhance our fans’ gaming experience. They are an exciting new brand that aims to modernise and improve the betting industry and we are delighted to be part of this journey.”
MoPlay’s CEO, Juergen Reutter, added: “We are immensely proud to partner with what we regard as the biggest sports club in the world. Engaging in such a high-profile partnership so soon after our inception truly puts our exciting new brand on the map. As we embark on the first steps of our journey, it is our ambition to create the kind of successful dynasty Manchester United is renowned for.”