Manchester United Appoints David Sternberg as Head of Media

Former Fox and Universal Sports executive, David Sternberg has been appointed Manchester United’s new head of media as they attempt to bolster their global social networking presence.

Sternberg joins the club with an objective to grow its social media output, currently Manchester United is one of the only leading European and Premier League clubs without an official Twitter account. Though there appears to be no immediate plans to launch on Twitter Manchester United’s Facebook page is currently one of the most visited sports’ sites in the world. Sternberg also has already started in his new role to oversee the club’s MUTV channel

Phil Townsend will continue in his position as United’s communications director.