Manchester United and New Era Seal Global Partnership Deal

October 12, 2015

English Premier League giants Manchester United have signed a new multi-year global partnership with American headwear manufacturer New Era. 

As part of the deal, New Era will produce dual-branded leisure headwear for the club.

The company, notable for being the on-field cap for Major League Baseball for the past 81 years, becomes the club’s first Official Leisure Headwear Partner.

Manchester United group managing director Richard Arnold comments: “Throughout history, our supporters have pledged their allegiance to United by wearing the club crest and we are delighted to be partnering with New Era to bring fans a fresh approach to the branded headwear available to them.

“With over 90 years in the industry, New Era is the leading creator of leisure headwear, producing quality products for sports fans all over the world and we are excited to be introducing its products to our loyal fanbase.”

Christopher H. Koch, president and CEO of New Era, comments: “We couldn’t be more thrilled to partner with Manchester United on a global level. As New Era continues to expand its international reach, growing our business in world football was a natural progression.

“A partnership with such a globally revered club is a great opportunity for us to bring quality headwear to the football market.”

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