Manchester City Launch Ten New International Twitter Accounts

Manchester City FC have looked to grow their social media content by unveiling ten new international Twitter accounts. 

In addition to its existing English and Arabic Twitter accounts, which are followed by in excess of 1.5m fans, the Club now offers Twitter content in Traditional Chinese, French, Indonesian, Japanese, Korean, Malay, Portuguese, Russian, Spanish and Thai.

The launch follows the successful roll-out of the Club’s ten international websites in the same languages earlier this summer, which saw City extend its reach up to 80% of the world’s internet connected population.

Commenting on the new international Twitter accounts, Diego Gigliani, Director of Marketing, Media and Fan Development for Manchester City Football Club, said: “As the Club continues to attract fans from across the world and our global community grows, it’s important to find new ways to connect and engage with them in order to build deeper relationships. Translating our website into 13 languages was one step on this journey – creating another ten Twitter accounts is another.

“It’s incredible to think that fans from countries as far away from Manchester as Argentina, Indonesia, Russia or Korea will now receive tweets with Club news, videos, competitions, match-updates in real time, in their own language and typically in the palm of their hands.

“Twitter has played an integral part in the Club’s online growth in recent years, providing the Club and its players with a unique channel through which to interact with fans in creative and innovative ways. We will continue to explore the wealth of opportunities that social networks like Twitter offer.”

Lewis Wilshire, former Head of Sport and now Media Partnerships Director for Twitter (UK), added: “The club also consistently tweets in-game coverage – enlisting the help of then injured player Micah Richards, who took over the @MCFC account to live-tweet from a game. It is great to see them extending this to new audiences around the world with these new accounts.”

The new Twitter accounts bring the Club’s total multilingual digital offering to 12 Twitter accounts and 13 websites, in addition to its Mandarin Chinese social media presence in Sina Weibo and Tencent Weibo.

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