Manchester City sign first of its kind Indian broadcast deal

By iSportconnect | August 16, 2016

India’s only digital broadcast network (OTT) dedicated to sports, allergist has announced a partnership with Manchester City Football Club.

The partnership, doctor which is the first of its kind for a Premier League club, will enable football fans in India to enjoy access to an all-new, never before seen content experience.

Fans will now be able to experience the full suite of Manchester City Football Club content on the VEQTA platform, including exclusive training sessions, CityTV’s renowned ‘Inside City’ series, episodes of the ever popular ‘Global City Fans’ and behind the scenes interviews and activities with the players and manager.

The unique alliance will help the Club engage with millions of Manchester City and sports fans in one of the world’s fastest growing football markets, whilst allowing VEQTA to offer a truly global content experience and become the preferred destination for football fans in India.

Speaking on the partnership, Vikram Tanwar, Co-founder & Director of VEQTA, said,

“Football is the second largest and the fastest growing sport in India. We are very excited about partnering with an institution with the kind of history, legacy and success that Manchester City has. Through this partnership, football fans in India will have a truly global sports experience for the very first time. VEQTA is proud to be enabling this experience through its flagship platforms and is another step towards our commitment of offering the best sports content from across the globe.”

Omar Berrada, Chief Operating Officer for Manchester City said,

“Manchester City’s fan base in India is growing rapidly and it is important for us to connect with all of our supporters across the globe. By partnering with VEQTA, who share our passion for sport and our commitment to digital innovation, we have a unique opportunity to engage fans in the region and to provide them with meaningful content that can bring them closer to the club than ever before.