Manchester City seal partnership with Mundipharma
October 11, 2016
Premier League Giants Manchester City have announced a regional partnership with healthcare and pharmaceutical firm Mundipharma.
The three-year deal will see Mundipharma become City’s Official Healthcare Product Partner in Asia Pacific, Latin America, the Middle East and Africa.
“We are proud to become an Official Healthcare Product Partner of Manchester City Football Club. Manchester City are one of the world’s best football teams and are known all over the world,” said Raman Singh, President, Mundipharma, Asia Pacific, Latin America, the Middle East and Africa.
Mundipharma will incorporate the Manchester club’s branding in a selection of their marketing and advertising campaigns. Additionally, the logo of one of their medicines, BETADINE will be printed on the sleeve of Manchester City’s medical staff at friendlies in Asia Pacific, Latin America, the Middle East and Africa.
Manchester City’s Chief Operating Officer, Omar Berrada, highlighted his excitement and the similar values that the club and the pharmaceutical giants share, “Their commitment to connecting with their in-market consumers in innovative and meaningful ways reflects that of Manchester City making them a fitting partner for the Club. We look forward to working together across emerging markets, where our fanbase also continues to grow.”