Manchester City launches partnership with Khmer Beverages in Cambodia
October 30, 2017
Manchester City has announced a new multi-year partnership with Khmer Beverages’ Cambodia Beer, who will become the Premier League club’s official beer partner in South East Asia.
The agreement marks the first major sports partnership of its kind to take place in Cambodia and is set to further strengthens the Citizens’ presence in Asia.
Damian Willoughby, Senior Vice President of Partnerships at City Football Group, said: “We are delighted to announce this partnership with Khmer Beverages. Khmer Beverages shares Manchester City’s commitment to empowering the lives of others and driving social change within the communities that we operate.
“This announcement marks the Club’s first commercial partner based in Cambodia and we are excited to explore this market together, utilising Khmer Beverages’ great pedigree for creating dynamic campaigns to help us engage with Manchester City fans in the country.”
Leang Pov, President of Khmer Beverages, said: “Through this partnership, Khmer Beverages aims to bring international football experience to the fans in Cambodia and organise exciting and entertaining social events for fans.
“Khmer Beverages has been a strong supporter of the football sector since our establishment. We support local clubs and the national team and this time we raise the bar higher by bringing Manchester City’s experience and connections to Cambodia.”
This partnership also includes additional Manchester City rights for Khmer Beverages; official water partner in Cambodia, official soft drinks partner in Cambodia and official energy drink partner in Cambodia.
