Manchester City Name Xylem As Official Water Partner
By Shantanu Srivastav | July 10, 2018
English Premier League champions Manchester City FC have named Xylem as their Official Water Technology Partner.
Under the terms of the agreement, Xylem will be looking to raise awareness about pressing global water challenges and solutions. Their branding will feature at the City’s Etihad Stadium on match days and also at the City Football Academy.
The US water tech company will also partner with City’s sister club New York City FC and the Manchester City women’s team.
Damian Willoughby, Senior Vice President of Partnerships at City Football Group, said: “We are delighted to announce this new partnership with Xylem.
“Manchester City and Xylem share a common commitment to operating in a sustainable and innovative way, whilst enhancing the lives of people in our communities around the world. We are excited to harness the global appeal of football to raise awareness of water challenges and support Xylem’s efforts to tackle these issues.”
Patrick Decker, President and CEO of Xylem, added: “We are thrilled to be partnering with Manchester City and excited to engage with their amazing fans around the world.
“From our first meeting, it was clear that City’s value system was aligned with Xylem’s. Our purpose as a company is to create both economic and social value. We do that every day by bringing solutions to market that solve water needs and challenges, and through our Xylem Watermark program.
“To partner with a club that is committed to bringing about positive social change through football is a natural fit. Working with Manchester City, we will extend our reach to their massive fan base and, in doing so, increase our ability to create social value.”