Manchester City Name Betsafe as Official Betting Partner

English Premier League club Manchester City have announced a new partnership with online gaming company, Betsafe.

The deal sees the company become an official betting partner for both the Club’s Men’s and Women’s teams.

As part of the partnership Betsafe will benefit from in-stadia initiatives, including Betsafe-branded betting kiosks, LED advertising and an online presence.

Omar Berrada, Commercial Director of City Football Marketing, which oversees Manchester City FC’s commercial partnerships said: “Manchester City FC are delighted to welcome Betsafe to the team as an official betting partner. 

“We look forward to working with Betsafe to provide fans with even more unforgettable football experiences with both our Men’s and Women’s teams.”

Martina Brynielsson, Global Brand Manager for Betsafe, said: “This is our first sizeable foray into partnerships in the UK and we’re over the blue moon to be working with Manchester City FC – we couldn’t start with a better partner.

“This exciting partnership provides Betsafe with the perfect platform to engage football fans with our unique offering.”

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