City Football Group Digital Fan Engagement Manchester City Soccer

Manchester City launches new global fan engagement platform

August 7, 2017

Manchester City has launched a brand-new, fan engagement platform for fans both at home and around the world to connect, share and get involved with the Club, as part of its ‘Cityzens’ initiative.

The new innovative platform, which is free and integrated within, is being rolled out globally from Monday 7 August and will allow fans to meet up and watch matches together using a localised ‘Community Map’ feature, share opinions on key City topics and access exclusive Club competitions.

Using smart data collection and innovative digital technology, experiences available on the platform will be personalised to each fan based on location, demographic, club interactions and previous history with the club.

Commenting on the launch of the new platform, which will revolutionise the way Manchester City interacts with all of its fans, wherever they are in the world, Ferran Soriano, chief executive officer for City Football Group, said: “Community has always been at the heart of Manchester City.

“As we continue growing around the world, this ethos remains at the core of everything we do. Our mission is to bring people together and empower better lives through football – technology helps us to do this on a global scale.

“Smart data will enable us to truly understand and react to the behaviours of our Cityzens. We will connect and engage with even more supporters than ever before in an authentic and meaningful way.”

Based on registration details, all fans will be greeted with their own personalised video from manager Pep Guardiola and first-team players, and be rewarded at key milestones – be it for renewing their season ticket for the 10th year, attending every match in a season or wearing their City shirt around the world.

Add-ons will also be available for fans who want to get involved on a match day including predicting the score, guessing the line-up and voting for their player of the match through easy to use interactive games.

City Football Group Digital Fan Engagement Manchester City Soccer