Manchester City go Gaga for Social Media Expansion

May 1, 2013

Manchester City have partnered with Gaga Sports & Entertainment in an effort to enhance their social media and fan engagement.

Gaga is a specialist consumer research company and are used by the Premier League side to develop closer relationships with fans through unique prizes.

The #citycomps promotion has been used to give fans the chance to win the prizes and money can’t buy experiences.

Personal data that is submitted by fans when entering the competitions will be used by the club to communicate with fans outside of the UK on a more personalised level.

City’s data and insight manager, Andrew Gilligan told SportsBusiness Daily: “There are a number of big pockets of support we have, including Southeast Asia and South America, that we want to target with specific messages.

“We’re looking to grow our fan base in those markets and find ways to bring them closer to the team, and social media is certainly part of that.

“Gaga’s founder and CEO Jamie Pardi commented: “What we’re trying to do is use social platforms to help Man City understand their fan base and do so at major scale, millions of fans around the world.”