Manchester City Extends Gatorade Deal
By Taruka Srivastav | March 6, 2019
Manchester City has extended its multi-year partnership with Gatorade by naming it as the Official Sports Nutrition Partner of their women’s team.
As part of the partnership, the women’s team will have access to Gatorade portfolio of sports fuel products, equipment and cutting-edge science through the Gatorade Sports Science Institute (GSSI).
Gatorade will further have a match day LED presence, as well as bespoke dugout branding for all FA Women’s Super League and domestic cup home matches of the women’s team.
Gavin Makel, Head of Women’s Football at Manchester City said: “Everyone at Manchester City is excited to welcome Gatorade as an official partner of our women’s team. As a market leader in the sports fuel industry, Gatorade’s knowledge of what it takes to power athletes to perform is unparalleled and we look forward to collaborating with them to help fuel our athletes on the pitch”
Lina Nawas, marketing director, Gatorade International, commented: “Gatorade has decades of experience partnering with the world’s elite athletes and clubs. Expanding our ongoing partnership with Manchester City to now also fuel the women’s team is a wonderful opportunity to work with one of Europe’s best women’s football teams as they continue to challenge for titles.”