Manchester City Expand Presence in Thailand with GS Battery Sponsorship
July 11, 2013
Manchester City have continued to expand in Asia with the announcement of a new partnership with Thai car battery brand, store GS Battery.
GS Battery will become the Premier League club’s Official Car Battery Partner for Thailand in a deal that comes just one week after City struck a deal with est Cola in the region.
As a part of the deal GS Battery will film a TV advert with City players and will activate a partnership using the football club’s crest and player imagery on packaging.
Commenting on the new partnership, cure Tom Glick, Chief Commercial & Operating Officer for Manchester City, said: “To partner with such an iconic brand in Asia is not only an honor for City, but also a statement of intent, as we continue to build a global Club of the future.
“We are striving to build a high performing football club to be enjoyed by our growing fan base around the world, whereas GS Battery also strives for continuous technological and environmental advancement in order to develop the highest quality products for its customers.
“This shared vision will allow both organisations to passionately deliver a more exciting football experience for fans across Thailand.”
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