City Extend China Partnership With PAK
June 19, 2018
English Premier League champions Manchester City have renewed their partnership with PAK Lighting as the club looks to expand its reach in China.
Under the terms of the agreement, PAK and City’s co-branded materials will be seen across the country’s busiest airports and major cities.
They will also produce a series of exciting fan engagement events together.
Damian Willoughby, Senior Vice President of Partnerships at City Football Group, said of the deal: “We are delighted to be renewing our partnership with PAK Lighting. They have been a fantastic partner to Manchester City at a time when the popularity of the club in China is growing rapidly.”
Zhang Yutao, Chief Executive Officer at PAK Lighting, added: “PAK Lighting’s renewal with Manchester City is an inevitable decision for the win-win situation. PAK Lighting relies on Manchester City’s unprecedent influence to further grow the brand’s reputation and credibility overseas and develop the distribution channels, which supported the brand’s successful IPO in 2017, and will help PAK’s growth into a global lighting brand.”
