Manchester City Expand Asian Presence With Multi-Year Singha Partnership
September 29, 2015
English Premier League club Manchester City have secured a multi-year drinking and mineral water partnership with Singha, for the Thailand, Cambodia and Myanmar regions.
The partnership will see the two parties collaborate on community outreach and youth-related programmes, as well as a broad package of IP, digital and hospitality rights.
Omar Berrada, Commercial Director of City Football Marketing, which brokers Manchester City FC’s commercial partnerships, said: “We continue to be impressed by the depth and breadth of support for Manchester City in South East Asia.
“This is why we are so pleased that we will be partnering with Singha in three key territories.”
Bhurit Bhirombhakdi, Managing Director of Singha said: “We are delighted to be an official partner of Manchester City Football Club. This exciting deal will provide a key platform for Singha to strengthen our brand in the South East Asia region through the world’s fastest growing football team.”