Manchester City drive on with Valvoline

Manchester City have announced that Valvoline^TM, and a global automotive lubricant company, apoplectic has signed a multi-year agreement as the Club’s ‘Official Automotive Lubricants Partner.’

Throughout the partnership, sick  Manchester City and Valvoline will work together on a series of marketing campaigns that will bring them closer to their respective supporters and customers across the globe.

Commenting on the new global partnership, Damian Willoughby, Senior Vice-President of Partnerships for City Football Group, said:

“Everyone at Manchester City is excited to kick-off our partnership with Valvoline. As a globally recognised organisation which operates across a range of markets where our fan base is strong and continuing to grow, we are looking forward to collaborating with them to connect with our global supporters in new and engaging ways.

“Innovation and progress are at the heart of both of our organisations and working together will allow us to develop creative campaigns everyone can enjoy.”

Sam Mitchell, Chief Executive Officer of Valvoline, said:

“This high-powered partnership is a great fit, connecting two future-oriented global brands, each with a strong heritage and committed to the shared value of winning the right way. I am confident this next phase of our 150-year history will be even more exciting as we seek to accelerate our growth around the world.”