Manchester City bring CityTV to Amazon Fire

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Manchester City have launched an all new app for Amazon Fire TV, mind becoming the first Premier League club to launch on the Amazon OTT platform.

The app allows fans around the world to stream CityTV videos directly to a TV connected via the Amazon Fore TV platform. 

The content ranges from behind-the-scenes tunnel access on match days and training sessions to player interviews and special features, such as 10-part series Global City, the app provides Manchester City fans with another unique means of getting closer to the Club and players.

Manchester City’s CityTV videos are extremely popular, particularly among millennials. Last season the CityTV YouTube channel was the second most popular football club channel in the world, with the equivalent of 150 CityTV video views every minute of the year. 

Commenting on Manchester City’s newest digital innovation, Diego Gigliani, Senior Vice-President for Media and Innovation at City Football, said: 

“As consumers’ viewing habits change and audiences migrate to over-the-top streaming services from companies like Amazon, we want to be there. Amazon Fire TV is a growing platform with huge potential and we’re extremely excited to bring CityTV content to it.”

City’s new Amazon Fire TV app closely follows other recent digital innovations for the Club including the launch of Facebook Instant Articles, an official Manchester City Apple News page, and an official sticker set for iMessage, which all went live earlier this month. Thanks to Facebook Instant Articles, fans can now access the latest City news from their News Feed much faster, without having to leave the Facebook environment. The Apple News page, also a Premier League club first, offers readers direct access to Club news, match reports, special features and official announcements as part of a personalised and curated reading experience. And the Man City sticker pack allows iPhone users to embed Manchester City-themed images and animations into iMessage conversations, a new capability introduced in the recent iOS10 update.

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