Manchester City Announce Sleeve Partner
March 17, 2017
Leading English Premier League Club, Manchester City has become the first EPL Club to announce an Official Sleeve Partner. Existing Club partner, Korean tire giant, Nexen Tire, has renewed its partnership with the Club and becomes the first brand to take advantage of the exciting new asset, which kicks in from the start of the 2017/18 Premier League campaign. The Nexen Tire logo will appear on the sleeve of the Manchester City playing shirt for all Premier League games.
The partnership has also been extended to include Women’s Super League and League Cup winners, Manchester City Women.
Nexen Tire has focused on establishing various marketing platforms in recent years as it expands its global presence. Through this partnership expansion, Nexen Tire will fully utilise all its upgraded partnership assets and rights to expand its global business and brand.
The partnership, celebrated at a signing ceremony at the City Football Academy in Manchester City was attended by Nexen and City executives, alongside the Club’s manager, Pep Guardiola with City stars Gabriel Jesus, İlkay Gündoğan and Jill Scott.
Through the partnership, Nexen Tire will continue to be a significant presence at all Manchester City Premier League and domestic cup matches, helping the Korean brand to grow its visibility and presence across the world.
Nexen Tire originally partnered with the Club in August 2015 and in that time, has created several memorable activations and pieces of content, including football challenges with first team players Raheem Sterling, Kelechi Iheanacho and Nolito.
“As a Korean company, we consider it an honour to announce the first EPL Club sleeve branding partnership for one of the world’s greatest football clubs, Manchester City, introducing the Nexen Tire brand to football fans worldwide,” said Travis Kang, CEO of Nexen Tire. “Utilising Manchester City and Nexen Tire’s partnership as a key strategic marketing platform, Nexen Tire expects to increase the value of its business as a global company. At Nexen Tire, our world-class products continue to make inroads with customers around the world.”
Ferran Soriano, Chief Executive of Manchester City, added, “We are delighted to continue our successful partnership with Nexen Tire. At Manchester City, we are always striving to take an original approach to our commercial partnerships, creating great relationships and great content for our fans. We are especially pleased to be the first Premier League Club to secure an Official Sleeve Partner. Nexen is an exciting and growing brand and we are extremely happy both to have extended and grown our relationship.”
Currently, Nexen Tire is implementing various sports marketing activities to strengthen brand awareness as well as showcasing performance-driven technology worldwide.