Game On! City Announce Gaming Partnership With Nexon
April 12, 2018
Manchester City has announced a partnership with Nexon who will serve as the Club’s official social football gaming partner in South Korea.
The agreement will see Nexon expand in-game ‘FIFA Online 4’ content in collaboration with City and will also provide fan engagement opportunities such as official tours of the Club’s Etihad Stadium.
As part of the deal, the gaming firm will also look to draft an official Manchester City ‘FIFA Online 4’ ambassador from the upcoming ‘FIFA Online 4’ tournaments, providing a unique opportunity for competitive eGamers in Korea.
Jeonghun Lee, the CEO of Nexon, said: “It’s a great honour to work shoulder to shoulder with one of the Premier League’s leading football clubs, and I hope our partnership will diversify both the online and offline football experience for FIFA Online 4 players.”
Damian Willoughby, Senior VP of Partnerships at City Football Group, added:“We are delighted to announce this partnership and welcome Nexon to the City family. Nexon is a worldwide leader in free-to-play games that shares our commitment in providing innovative and immersive experiences for a global audience.
“FIFA Online is one of Nexon’s most successful titles and one of the most recognised titles in Asia, boasting a passionate community of online users. Through this partnership, we look forward to engaging with FIFA online users in Korea and enhancing the game they love by developing in-game experiences and digital content.”
No details were forthcoming with regards to the length and financial size of the partnership.
Manchester City are on the verge of winning the Premier League title this season, adding to their Carabao Cup success in February.
